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YouTube has evolved far beyond its origins as a simple video-sharing platform to become an indispensable tool in modern digital marketing. In the US, streaming content on YouTube is now more popular than watching traditional broadcast TV. With over 2.7 billion active monthly users consuming more than a billion hours of content daily, the platform … Read more
Brightcove, a company known for its video streaming and analytics technology, has introduced a new feature within its video insights platform: Marketing Insights. The addition is designed to help marketers assess the impact of video content more precisely by providing data on video performance and audience engagement. Marketing Insights enables users to trace the origins … Read more