trends

A recent Gartner survey reveals that 68% of U.S. consumers feel “taken advantage of” when brands employ dynamic pricing strategies, signaling a growing trust deficit between companies and their customers. The findings, based on two separate surveys conducted in late 2024, also suggest that consistent pricing could serve as a trust-building measure, with 80% of … Read more

Marketers are preparing for a period of transformation as generative AI and evolving customer expectations dominate industry conversations. The latest Future of Marketing report by Econsultancy provides insights from over 1,000 marketing professionals, highlighting key trends and challenges that will shape marketing strategies in the coming years. These include the integration of AI, the push … Read more