Marketing guides, case studies, examples, and inspiration.
A research paper by Elisabeth Honka, Stephan Seiler, and Raluca Ursu explores the wealth of information embedded in consumer pre-purchase behaviors—such as online browsing and in-store navigation—and offers insights on how marketers can harness these behaviors to optimize retail strategies. Published in the Journal of Retailing, the study underscores how pre-purchase data can refine understanding … Read more
Kentucky Fried Chicken has a presence in over 150 countries and is one of the world’s most popular fast-food franchises, with instantly recognizable branding. The company’s marketing strategy is a masterclass in consistency, adaptation, and innovation. By exploring KFC’s approach, marketing professionals can gain valuable insights into building and sustaining a powerful brand. The Foundation: … Read more
Burberry has consistently set itself apart from competitors in the world of high-fashion through a combination of innovative marketing strategies, a strong commitment to brand heritage, and an ability to adapt to changing market dynamics. For marketing professionals seeking inspiration, Burberry’s approach offers a masterclass in balancing tradition with innovation, leveraging digital platforms, and engaging … Read more
H&M stands out as a prominent player in global fashion retail. The Swedish multinational, known for offering trendy and affordable apparel, has crafted a marketing strategy that has been integral to its success. This post looks at the key aspects of H&M’s marketing approach, illustrating how the brand maintains its position in a competitive market … Read more
Few brands have captured the essence of what it means to be both fashion trendsetter and retailer like Zara. Originating from Spain, Zara has grown into a global phenomenon, transforming the way consumers approach fashion. The secret behind Zara’s success lies in its marketing strategy, a blend of simplicity and speed that has revolutionized the … Read more
In the bustling world of coffeehouses, where the aroma of freshly brewed coffee tantalizes the senses, one brand has managed to rise above the noise and capture the hearts of millions worldwide: Starbucks. This Seattle-born coffee giant has transformed from a single store in Pike Place Market to a global powerhouse with over 32,000 locations. … Read more
Known for its distinctive flat-pack furniture and sleek Scandinavian design, IKEA is a brand found in millions of homes all around the world. Founded in Sweden in 1943, IKEA has grown from a small mail-order business to a multinational corporation with over 400 stores in more than 50 countries. This remarkable growth is not just … Read more
McDonald’s transcends mere burgers. It’s a symbol of globalization, serving millions daily across more than120 countries. Its ubiquity reflects the rise of a standardized consumer culture. The golden arches represent familiarity, offering comfort food and predictable service amidst cultural differences. Yet, it adapts! Local menus cater to diverse palates, showcasing its cultural sensitivity. From economic … Read more
Amazon’s marketing strategy is a multifaceted and evolving approach that has played a significant role in establishing it as one of the world’s leading online retailers and technology companies. In this article we’ll explain the main components of Amazon’s marketing strategy. Customer-Centric Approach Amazon’s primary focus has always been on customer satisfaction. This is evident … Read more