Marketing guides, case studies, examples, and inspiration.
Forrester Research has released its State of Business Buying, 2024 report, revealing significant friction in the B2B purchasing process. With 86% of B2B purchases stalling before completion and 81% of buyers dissatisfied with their chosen providers, the study points to inefficiencies that frustrate both buyers and sellers. Tight budgets, the growing role of artificial intelligence … Read more
A new report from Intuit Mailchimp sheds light on how marketers are using artificial intelligence (AI) and data-driven strategies to navigate challenges and achieve growth. Based on a global survey of over 2,000 marketing professionals, The Revenue Blueprint: Strategies for Performance-Obsessed Marketers explores the practices that distinguish industry leaders from their peers. The study categorizes … Read more
Gartner has identified three critical priorities for Chief Marketing Officers (CMOs) to drive organizational growth and enhance marketing effectiveness in 2025. The research and advisory firm emphasized the need for CMOs to address persistent disruptions, expand their influence across the enterprise, and focus on investments that improve the customer journey. These insights come amid growing … Read more
A new report on the global marketing job landscape offers mixed news for professionals navigating an industry undergoing rapid technological transformation. LinkedIn’s 2024 Fall Marketing Jobs Outlook highlights job market growth, high job satisfaction among marketers, and a rising demand for both creative and technical skills. However, it also underscores the growing pressure on professionals … Read more
Consumers are planning to increase holiday spending by 8% in 2024 compared to the previous year, with an average budget of $1,778 per person, according to Deloitte’s 39th annual holiday retail survey. While optimism about the economy is driving this increase, shoppers are also grappling with persistently high prices, fueling demand for deals and nontraditional … Read more
Global advertisers are signaling a decisive shift in their media spending strategies for 2025, emphasizing performance marketing over traditional branding, according to the latest Annual Media Budgets Survey by the World Federation of Advertisers (WFA) and Ebiquity. The survey, which collected responses from 134 brand leaders representing over $66 billion in ad spend, provides a … Read more
A recent study indicates that nearly half of U.S. consumers would consider switching to a bank that provides a more personalized digital experience. The survey, commissioned by AI-powered marketing company Persado and conducted by Researchscape, polled over 1,000 U.S. adults in August 2024. The findings suggest banks are failing to meet consumer expectations for personalized … Read more
Brand tracking platform, Tracksuit, has released a new white paper titled “The Emotion Effect” aimed at educating marketers on the critical role of emotional storytelling in long-term brand growth. The report comes as many brands struggle to balance short-term sales targets with the need to build lasting customer loyalty. The report highlights research from several … Read more
A new report from Snowflake highlights three key forces—generative AI, evolving privacy norms, and data gravity—as transformative drivers of marketing technology for 2025. These shifts are set to redefine how marketers interact with data, tools, and consumers, promising enhanced personalization and efficiency while raising new challenges in data management and privacy. The “Modern Marketing Data … Read more
Forrester Research has forecasted a significant shift in consumer behavior, predicting a 25% decline in brand loyalty by 2025 due to increasing price sensitivity. According to the company’s latest B2C Marketing and Customer Experience Predictions report, consumers will increasingly gravitate toward brands offering value through loyalty programs as they seek alternatives to constant price comparison. … Read more