Marketing guides, case studies, examples, and inspiration.
A recent Gartner survey reveals that 68% of U.S. consumers feel “taken advantage of” when brands employ dynamic pricing strategies, signaling a growing trust deficit between companies and their customers. The findings, based on two separate surveys conducted in late 2024, also suggest that consistent pricing could serve as a trust-building measure, with 80% of … Read more
As inflation continues to shape consumer behavior, a new report from YouGov reveals which brands Americans perceive as delivering the best value for money. In the 2024 U.S. Value Rankings, Amazon emerged as the most highly regarded brand across multiple demographics and regions, signaling a broader shift in consumer expectations for affordability and quality. The … Read more
Customer loyalty, once considered the bedrock of long-term brand success, is undergoing a significant transformation in 2024. According to the Customer Loyalty Index 2024, a global study spanning over 12,000 consumers across regions like the United States, United Kingdom, Australia, and Germany, loyalty levels have dipped markedly in recent years. This report provides critical insights … Read more
The advertising sector is undergoing a transformation driven by artificial intelligence, according to the newly released 2025 Survey Report: AI in Creative Production from Instreamatic. The report, developed in collaboration with the Alliance of Independent Agencies and King Street Ventures, examines how AI is reshaping creative production and advertising strategies. Drawing insights from top agencies … Read more
Marketers are preparing for a period of transformation as generative AI and evolving customer expectations dominate industry conversations. The latest Future of Marketing report by Econsultancy provides insights from over 1,000 marketing professionals, highlighting key trends and challenges that will shape marketing strategies in the coming years. These include the integration of AI, the push … Read more
The global advertising industry is projected to achieve a milestone in 2024, crossing $1 trillion in total revenue, according to GroupM’s latest This Year Next Year report. The forecast, published by the media investment group of WPP, anticipates a 9.5% increase in advertising spending compared to 2023, driven by strong digital growth and the expanding … Read more
A new report from WARC highlights growing optimism among marketers for business prospects in 2025, tempered by concerns over economic conditions and restrained budget increases. The study, titled Voice of the Marketer 2025, surveyed 1,000 marketing professionals and sheds light on the evolving priorities and challenges shaping the industry. Two-thirds of marketers (65%) anticipate improved … Read more
Small and medium-sized businesses (SMBs) that have embraced artificial intelligence (AI) report notable revenue growth, according to recent research by Salesforce. The survey of 3,350 global SMB leaders found that 91% of AI adopters experienced a positive impact on their revenue, underscoring the technology’s growing role in business strategy. The study highlights a divide in … Read more
Forrester Research has released its State of Business Buying, 2024 report, revealing significant friction in the B2B purchasing process. With 86% of B2B purchases stalling before completion and 81% of buyers dissatisfied with their chosen providers, the study points to inefficiencies that frustrate both buyers and sellers. Tight budgets, the growing role of artificial intelligence … Read more
A new report from Intuit Mailchimp sheds light on how marketers are using artificial intelligence (AI) and data-driven strategies to navigate challenges and achieve growth. Based on a global survey of over 2,000 marketing professionals, The Revenue Blueprint: Strategies for Performance-Obsessed Marketers explores the practices that distinguish industry leaders from their peers. The study categorizes … Read more