martech

Brightcove Expands Video Marketing Analytics with Launch of ‘Marketing Insights’

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A business woman talking in front of a video camera.

Brightcove, a company known for its video streaming and analytics technology, has introduced a new feature within its video insights platform: Marketing Insights. The addition is designed to help marketers assess the impact of video content more precisely by providing data on video performance and audience engagement. Marketing Insights enables users to trace the origins … Read more

Generative AI, Privacy, and Data Gravity to Reshape Martech in 2025, Says Snowflake Report

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Close-up of a snowflake.

A new report from Snowflake highlights three key forces—generative AI, evolving privacy norms, and data gravity—as transformative drivers of marketing technology for 2025. These shifts are set to redefine how marketers interact with data, tools, and consumers, promising enhanced personalization and efficiency while raising new challenges in data management and privacy. The “Modern Marketing Data … Read more