Siemens Marketing Strategy Explained

Siemens Logo

When you think of big tech companies, names like Apple, Google, or Microsoft might come to mind first. But there’s another tech giant that’s been around for over 170 years, shaping our world in ways both seen and unseen. That company is Siemens. Siemens is a global powerhouse in electronics and electrical engineering. They’re involved … Read more

GE’s Marketing Strategy Explained

GE logo on a Boeing 747

General Electric (GE), a company founded by Thomas Edison in 1892, has grown into a multinational conglomerate renowned for its innovative products and services. Throughout its history, GE has continuously adapted its marketing strategy to remain relevant and influential. This adaptability has made GE a case study in effective marketing for over a century. This … Read more