Marketing guides, case studies, examples, and inspiration.
When it comes to industrial machinery, few names carry as much weight as Caterpillar Inc., commonly known as CAT. For over 95 years, CAT has been a dominant force in the construction and mining equipment industries, renowned for its innovation, reliability, and global reach. While CAT’s heavy machinery is often the first thing that comes … Read more
When you think of big tech companies, names like Apple, Google, or Microsoft might come to mind first. But there’s another tech giant that’s been around for over 170 years, shaping our world in ways both seen and unseen. That company is Siemens. Siemens is a global powerhouse in electronics and electrical engineering. They’re involved … Read more
General Electric (GE), a company founded by Thomas Edison in 1892, has grown into a multinational conglomerate renowned for its innovative products and services. Throughout its history, GE has continuously adapted its marketing strategy to remain relevant and influential. This adaptability has made GE a case study in effective marketing for over a century. This … Read more