Shifting Customer Loyalty in 2024: SAP Emarsys Report

A customer paying for goods with a smartphone on a contactless reader.

Customer loyalty, once considered the bedrock of long-term brand success, is undergoing a significant transformation in 2024. According to the Customer Loyalty Index 2024, a global study spanning over 12,000 consumers across regions like the United States, United Kingdom, Australia, and Germany, loyalty levels have dipped markedly in recent years. This report provides critical insights … Read more