content marketing

ChatGPT Disrupts Online Search Landscape, Raising New Challenges and Opportunities for Marketers

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A graphical representation of a neural network.

The release of ChatGPT in November 2022 marked a seismic shift in the online search landscape, challenging the dominance of traditional search engines and introducing generative AI-powered search to the mainstream. According to a comprehensive report by Semrush and Statista, ChatGPT’s rapid adoption has not only redefined how people seek information but has also forced … Read more

How Build a YouTube Marketing Strategy

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A business executive filming a YouTube video.

YouTube has evolved far beyond its origins as a simple video-sharing platform to become an indispensable tool in modern digital marketing. In the US, streaming content on YouTube is now more popular than watching traditional broadcast TV. With over 2.7 billion active monthly users consuming more than a billion hours of content daily, the platform … Read more