b2b

Webinars Cement Their Role in B2B Marketing as AI and Personalization Drive Higher Conversions

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Webinars are proving to be an increasingly powerful tool for B2B marketers, according to ON24’s newly released 2025 Webinar Benchmarks Report. The analysis, based on data from millions of professionals engaging with ON24-powered events, highlights a rise in webinar attendance, greater demand for on-demand viewing, and the growing impact of AI and personalization on conversions. … Read more

Building a B2B Marketing Strategy – Your First Year as CMO

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Marketing strategy planning meeting.

The role of a Chief Marketing Officer in a Business-to-Business (B2B) company offers both exciting opportunities and unique challenges, especially during the first year. This guide provides a clear, structured framework to help a new CMO navigate this critical period. It focuses on developing a comprehensive marketing strategy that aligns with business goals and drives … Read more

Forrester Highlights Growing Challenges in B2B Buying Processes

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Business people shaking hands.

Forrester Research has released its State of Business Buying, 2024 report, revealing significant friction in the B2B purchasing process. With 86% of B2B purchases stalling before completion and 81% of buyers dissatisfied with their chosen providers, the study points to inefficiencies that frustrate both buyers and sellers. Tight budgets, the growing role of artificial intelligence … Read more

Top ABM Marketing Strategies for High-Growth B2B Companies

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In B2B marketing, Account-Based Marketing (ABM) has emerged as a cornerstone strategy for companies pursuing aggressive growth targets. By treating individual accounts as markets of one, organizations are achieving unprecedented levels of engagement with their most valuable prospects and customers. According to research by ITSMA, 81% of B2B marketers report that their ABM initiatives outperform … Read more

What is ABM Marketing? A Complete Guide for Beginners

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Account-Based Marketing (ABM) is revolutionizing how B2B companies approach their marketing strategies. Unlike traditional marketing that casts a wide net hoping to catch as many leads as possible, ABM flips the funnel upside down by focusing on specific, high-value target accounts from the start. Think of it as fishing with a spear rather than a … Read more

How to Build a High-Quality B2B Lead Generation Funnel

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The B2B landscape has always been competitive, so generating high-quality leads consistently isn’t just about casting a wide net and hoping for the best. It requires a strategic, well-structured approach that nurtures potential clients through each stage of their buying journey. This guide will walk you through the essential elements of building a B2B lead … Read more

New Research Highlights Video and Influencers as Key Tools for B2B Marketers

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A new study has revealed that video content and influencer marketing are emerging as essential strategies for B2B companies looking to capture the attention of buyers. According to the findings, 63% of B2B buyers report that short-form social video content significantly informs their purchasing decisions, while influencer-driven content has become a trusted source of information. … Read more