Marketing guides, case studies, examples, and inspiration.
Nielsen and TikTok have announced a collaboration to integrate the popular social media platform into Nielsen ONE, Nielsen’s cross-media measurement tool. This initiative enables advertisers and agencies to directly compare campaign performance on TikTok with other platforms, spanning digital, connected TV (CTV), and traditional linear television for the first time. The integration seeks to address … Read more
A research paper by Elisabeth Honka, Stephan Seiler, and Raluca Ursu explores the wealth of information embedded in consumer pre-purchase behaviors—such as online browsing and in-store navigation—and offers insights on how marketers can harness these behaviors to optimize retail strategies. Published in the Journal of Retailing, the study underscores how pre-purchase data can refine understanding … Read more
Brightcove, a company known for its video streaming and analytics technology, has introduced a new feature within its video insights platform: Marketing Insights. The addition is designed to help marketers assess the impact of video content more precisely by providing data on video performance and audience engagement. Marketing Insights enables users to trace the origins … Read more