AI

Generative AI, Privacy, and Data Gravity to Reshape Martech in 2025, Says Snowflake Report

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A new report from Snowflake highlights three key forces—generative AI, evolving privacy norms, and data gravity—as transformative drivers of marketing technology for 2025. These shifts are set to redefine how marketers interact with data, tools, and consumers, promising enhanced personalization and efficiency while raising new challenges in data management and privacy. The “Modern Marketing Data … Read more

Sitecore Introduces AI-Powered Platform for Marketers

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Sitecore, a major vendor of digital experience software, has announced the launch of Sitecore Stream, a new platform designed to enhance digital marketing capabilities with artificial intelligence (AI). The announcement took place at Sitecore Symposium, the company’s annual conference for customers and partners, where the company highlighted the platform as a part of its vision … Read more

Over Half of US Small Businesses Using AI for Marketing & Customer Insights

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A new report from the U.S. Chamber of Commerce’s Technology Engagement Center highlights the increasing reliance on technology by small businesses, particularly the growing adoption of artificial intelligence (AI). The “Empowering Small Business: The Impact of Technology on U.S. Small Business” report reveals that 40% of small businesses now use generative AI tools, nearly doubling … Read more

Adobe Launches AI-Powered GenStudio for Performance Marketing to Streamline Ad Campaigns

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Adobe has introduced a new application, GenStudio for Performance Marketing, aimed at simplifying the creation and management of digital advertising campaigns. Released on October 14, 2024, this latest addition to Adobe’s broader GenStudio suite leverages generative AI to address a growing demand for personalized marketing content. The tool is designed to help marketing and creative … Read more