Marketing guides, case studies, examples, and inspiration.
A new report from the U.S. Chamber of Commerce’s Technology Engagement Center highlights the increasing reliance on technology by small businesses, particularly the growing adoption of artificial intelligence (AI). The “Empowering Small Business: The Impact of Technology on U.S. Small Business” report reveals that 40% of small businesses now use generative AI tools, nearly doubling … Read more
Global spending on experiential marketing is expected to exceed pre-pandemic levels in 2024, marking a significant recovery for the sector. According to new research from media analytics firm PQ Media, total expenditures on business-to-business (B2B) and business-to-consumer (B2C) experiential marketing are projected to rise by 10.5% to $128.35 billion, surpassing the $121.87 billion recorded in … Read more
A recent Gartner survey has revealed that just over half of senior marketing leaders feel they have successfully demonstrated the value of their department within their organizations. Only 52% of respondents said they had been able to prove marketing’s contribution to business outcomes, highlighting persistent challenges in shifting executive perceptions. The survey, conducted in April … Read more
Adobe has introduced a new application, GenStudio for Performance Marketing, aimed at simplifying the creation and management of digital advertising campaigns. Released on October 14, 2024, this latest addition to Adobe’s broader GenStudio suite leverages generative AI to address a growing demand for personalized marketing content. The tool is designed to help marketing and creative … Read more
In a significant move for the digital marketing industry, Semrush, a prominent SaaS platform for online visibility management, has acquired Third Door Media, the publisher behind industry staples like Search Engine Land and MarTech. The acquisition is expected to expand Semrush’s educational offerings while maintaining the independence of Third Door Media’s established brands. Third Door … Read more
A new study has revealed that video content and influencer marketing are emerging as essential strategies for B2B companies looking to capture the attention of buyers. According to the findings, 63% of B2B buyers report that short-form social video content significantly informs their purchasing decisions, while influencer-driven content has become a trusted source of information. … Read more
Marketers at consumer facing businesses might get to enjoy the kudos of working on creative campaigns for famous brands that everybody has heard of, but the B2B market is estimated to be around five times the size of B2C. Simply put, B2B lead generation is where the big money is, so it’s a great place … Read more
Email marketing remains one of the most powerful tools for businesses, helping to engage customers, drive sales, and nurture loyalty. Yet, despite its effectiveness, many companies still struggle with common mistakes that undermine their campaigns. A study by Litmus revealed that email marketing generates an average return of $36 for every $1 spent, but this … Read more
Measuring the performance of email marketing campaigns is essential for ensuring your efforts lead to tangible results. We live in a business environment where data drives decisions, so understanding how to interpret email analytics allows marketers to refine strategies and maximize return on investment. The right key performance indicators (KPIs) and metrics provide insight into … Read more
Email marketing is at the heart of effective business communication. But the strategies that work for business-to-business (B2B) marketing often fall flat in the business-to-consumer (B2C) arena, and vice versa. As a marketing professional, understanding these nuances is crucial for crafting campaigns that truly resonate with your target audience. This blog post looks at the … Read more