Marketing guides, case studies, examples, and inspiration.
Marketers are preparing for a period of transformation as generative AI and evolving customer expectations dominate industry conversations. The latest Future of Marketing report by Econsultancy provides insights from over 1,000 marketing professionals, highlighting key trends and challenges that will shape marketing strategies in the coming years. These include the integration of AI, the push … Read more
The global advertising industry is projected to achieve a milestone in 2024, crossing $1 trillion in total revenue, according to GroupM’s latest This Year Next Year report. The forecast, published by the media investment group of WPP, anticipates a 9.5% increase in advertising spending compared to 2023, driven by strong digital growth and the expanding … Read more
Dacia, the Romanian car manufacturer and part of the Renault Group, has become a standout example of how a brand can disrupt an industry by staying firmly rooted in simplicity and value. Once dismissed as a budget brand for its no-frills approach, Dacia has redefined its positioning, becoming a preferred choice for practical consumers across … Read more
Nielsen and TikTok have announced a collaboration to integrate the popular social media platform into Nielsen ONE, Nielsen’s cross-media measurement tool. This initiative enables advertisers and agencies to directly compare campaign performance on TikTok with other platforms, spanning digital, connected TV (CTV), and traditional linear television for the first time. The integration seeks to address … Read more
When it comes to luxury fashion marketing, few brands manage to blend tradition and modernity as effectively as Dolce & Gabbana. Founded in 1985 by Domenico Dolce and Stefano Gabbana, the brand has become synonymous with Italian opulence, craftsmanship, and a bold, unapologetic aesthetic. Marketing professionals aiming to learn from a high-end success story can … Read more
Giorgio Armani, one of the most iconic names in fashion, has built a brand empire that spans haute couture, ready-to-wear, cosmetics, accessories, and even hotels. For decades, Armani has maintained its status as a global symbol of sophistication and timeless elegance. But behind the brand’s sleek façade lies a meticulously crafted marketing strategy that has … Read more
Alfa Romeo, the Italian luxury car manufacturer, is a brand synonymous with passion, performance, and design. Since its inception in 1910, the company has cultivated a mystique that appeals to enthusiasts worldwide. For marketing professionals, Alfa Romeo offers a fascinating study in leveraging heritage, emotional branding, and strategic innovation to create a lasting impact in … Read more
A new report from WARC highlights growing optimism among marketers for business prospects in 2025, tempered by concerns over economic conditions and restrained budget increases. The study, titled Voice of the Marketer 2025, surveyed 1,000 marketing professionals and sheds light on the evolving priorities and challenges shaping the industry. Two-thirds of marketers (65%) anticipate improved … Read more
Small and medium-sized businesses (SMBs) that have embraced artificial intelligence (AI) report notable revenue growth, according to recent research by Salesforce. The survey of 3,350 global SMB leaders found that 91% of AI adopters experienced a positive impact on their revenue, underscoring the technology’s growing role in business strategy. The study highlights a divide in … Read more
Forrester Research has released its State of Business Buying, 2024 report, revealing significant friction in the B2B purchasing process. With 86% of B2B purchases stalling before completion and 81% of buyers dissatisfied with their chosen providers, the study points to inefficiencies that frustrate both buyers and sellers. Tight budgets, the growing role of artificial intelligence … Read more