Marketing guides, case studies, examples, and inspiration.
In the competitive world of luxury automotive brands, Jaguar stands out as a name synonymous with sophistication, performance, and heritage. For marketing professionals, the British marque offers an excellent case study in balancing tradition with modernity while appealing to an affluent, style-conscious audience. Jaguar’s approach provides valuable insights into crafting brand narratives, leveraging emotion in … Read more
A recent Gartner survey reveals that 68% of U.S. consumers feel “taken advantage of” when brands employ dynamic pricing strategies, signaling a growing trust deficit between companies and their customers. The findings, based on two separate surveys conducted in late 2024, also suggest that consistent pricing could serve as a trust-building measure, with 80% of … Read more
All brands are continually seeking new ways to expand their market share, acquire customers more efficiently, and increase lifetime value. Enter the growth agency, a relatively new player in the marketing services ecosystem. These agencies distinguish themselves from traditional marketing firms by focusing on data-driven strategies, rapid experimentation, and measurable outcomes aimed at driving business … Read more
The possibility of a TikTok ban in the United States has re-emerged as a hot-button issue, with policymakers citing national security concerns over the app’s ties to China-based parent company ByteDance. While debates continue, the marketing industry is already contemplating the profound ripple effects such a ban could have. TikTok, with its billion-plus global users … Read more
As inflation continues to shape consumer behavior, a new report from YouGov reveals which brands Americans perceive as delivering the best value for money. In the 2024 U.S. Value Rankings, Amazon emerged as the most highly regarded brand across multiple demographics and regions, signaling a broader shift in consumer expectations for affordability and quality. The … Read more
Ducati, the renowned Italian motorcycle manufacturer, has built a brand synonymous with performance, style, and a sense of exclusivity. The company’s marketing strategy is a masterclass in balancing heritage with modern appeal, creating a community that transcends mere product ownership. Ducati doesn’t just sell motorcycles—it sells a lifestyle, an aspiration, and a shared passion. This … Read more
Customer loyalty, once considered the bedrock of long-term brand success, is undergoing a significant transformation in 2024. According to the Customer Loyalty Index 2024, a global study spanning over 12,000 consumers across regions like the United States, United Kingdom, Australia, and Germany, loyalty levels have dipped markedly in recent years. This report provides critical insights … Read more
The advertising sector is undergoing a transformation driven by artificial intelligence, according to the newly released 2025 Survey Report: AI in Creative Production from Instreamatic. The report, developed in collaboration with the Alliance of Independent Agencies and King Street Ventures, examines how AI is reshaping creative production and advertising strategies. Drawing insights from top agencies … Read more
Marketers are preparing for a period of transformation as generative AI and evolving customer expectations dominate industry conversations. The latest Future of Marketing report by Econsultancy provides insights from over 1,000 marketing professionals, highlighting key trends and challenges that will shape marketing strategies in the coming years. These include the integration of AI, the push … Read more
The global advertising industry is projected to achieve a milestone in 2024, crossing $1 trillion in total revenue, according to GroupM’s latest This Year Next Year report. The forecast, published by the media investment group of WPP, anticipates a 9.5% increase in advertising spending compared to 2023, driven by strong digital growth and the expanding … Read more