Marketing guides, case studies, examples, and inspiration.
In a significant move aimed at revolutionizing digital marketing and sales enablement, iFOLIO has unveiled its iFOLIO Marketing Cloud Enterprise as part of its Spring ’24 Product Release. The platform, which boasts over 300 Software-as-a-Service (SaaS) capabilities and incorporates three patented technologies, marks a transformative step forward in enhancing customer engagement and streamlining productivity for … Read more
Global creative giant Forsman & Bodenfors continues its strategic expansion, today announcing the integration of Crispin Porter Bogusky’s UK agency, CPB London. This move sees the two award-winning agencies merge under the Forsman & Bodenfors banner just four months after the Swedish collective first opened its London office. CPB London’s CEO, Helen James, will lead … Read more
Marketing Card Technology (MCT) has released a new guide for marketers titled “The Essential Guide to Boosting Direct Mail Response using Membership Cards.” The guide is the first of its kind, focusing specifically on the strategic use of cards within direct mail campaigns to increase engagement and results. This launch coincides with the ongoing United … Read more
Outbound.com has officially launched its new AI-powered marketing platform. The platform was first unveiled at the Synapse Summit in Tampa, Florida. It’s intended to help small businesses automate tasks, gain insights, and optimize marketing campaigns with tools typically only affordable for larger enterprises. Through artificial intelligence, Outbound.com promises to ease marketing processes. This covers tasks … Read more
riyo.ai, a new analytics platform designed to optimize website traffic and customer interactions, formally launched last month. The platform is the creation of serial entrepreneurs Krunal Shah and Tapan Patel, experienced through their software company Third Rock Techkno. The founders observed that businesses often struggle with website visitors leaving without conversion, resulting in missed opportunities … Read more
Adobe, a pioneer in the software industry with over four decades of existence, has achieved remarkable success thanks in large part to its effective marketing strategy. Let’s discuss the key components of Adobe’s marketing strategy and explore how they have contributed to the company’s achievements. At the core of Adobe’s marketing strategy lies a deep … Read more
With over a billion active users, Instagram has transformed from a simple photo-sharing app into a global phenomenon. The platform’s impact extends far beyond social connection and into the realms of marketing, e-commerce, and even shaping cultural trends. It’s no exaggeration to say that Instagram has become a master of modern marketing. But what is … Read more
Cisco Systems, Inc. is a titan in the network and communication technology industries. Its success isn’t merely due to leading-edge products; it’s also shaped by an astute marketing strategy emphasizing how Cisco solutions address crucial business concerns and create quantifiable value. This article examines Cisco’s marketing approach, exploring essential components contributing to its enduring market … Read more
Louis Vuitton, a name synonymous with luxury and sophistication, has been at the top table in the world of fashion and accessories for over a century. Beyond its iconic monogram and timeless designs, Louis Vuitton’s unparalleled success can be attributed to a meticulously crafted marketing strategy that has consistently captivated the hearts of the global … Read more
In the grand tapestry of entertainment, few names sparkle as brightly or resonate as deeply as Disney. Beyond mere movies or theme parks, Disney stands as a paragon of storytelling, woven intricately into the fabric of our collective imagination. But behind this enchanting kingdom of wonder lies a masterful marketing strategy that has propelled Disney … Read more