Marketing guides, case studies, examples, and inspiration.
The story of Pepsi’s marketing strategy is one of creativity, innovation, and an unwavering commitment to understanding the ever-changing desires of its audience. It’s a tale worth telling, and worth emulating. In the late 19th century, a pharmacist named Caleb Bradham concocted a drink he modestly dubbed “Brad’s Drink.” By 1898, this fizzy elixir was … Read more
Salesforce, a global leader in customer relationship management (CRM) software, has built a reputation for its innovative approach to marketing. By leveraging a mix of thought leadership, community building, and customer success stories, Salesforce has created a marketing machine that not only drives its own growth but also inspires its clients. This blog post explores … Read more
Netflix, once a humble DVD rental service, has grown into a global entertainment giant with over 230 million subscribers. Its marketing strategy has been a key driver of this success, blending innovation, data-driven insights, and a keen understanding of audience preferences. For marketing professionals, Netflix offers a masterclass in how to build and sustain a … Read more
Few names resonate amongst fashionistas with as much reverence and allure as Gucci. A brand steeped in tradition, yet perpetually at the forefront of innovation, Gucci has deftly balanced the preservation of its storied heritage with the audacious reinvention of its identity. For marketing professionals eager to glean insights from the crème de la crème … Read more
When it comes to creating a successful brand, few companies have managed to do so as effectively as Hyundai. Once seen as a budget option with little to offer beyond affordability, Hyundai has transformed into a global powerhouse known for innovation, quality, and customer satisfaction. This transformation didn’t happen overnight but was the result of … Read more
When you think of Accenture, you think of one of the world’s leading consulting firms. Their name stands tall in the field of technology and business consulting. But what sets them apart? It’s their marketing strategy. It’s not just about selling services; it’s about telling a story, creating a connection, and solving problems. Accenture’s approach … Read more
Allianz, one of the world’s leading insurance and financial services providers, has built a formidable brand through strategic marketing. Their approach combines simplicity, trust, and a deep understanding of customer needs. This strategy has been instrumental in establishing Allianz as a household name in the insurance industry. Building a Foundation of Trust Trust is the … Read more
PayPal’s story is a tale of innovation, resilience, and strategic marketing. It’s a story that began in the late 1990s and has grown into a global phenomenon. For marketing professionals, PayPal offers a masterclass in how to build and maintain a brand that not only survives but thrives in the ever-changing landscape of digital finance. … Read more
Mastercard’s marketing strategy is simple yet profound: they don’t just sell a service; they sell an experience. This philosophy is encapsulated in their iconic “Priceless” campaign, which has been running for over two decades. The genius behind this campaign lies in its ability to transcend the transactional nature of the product. Instead of focusing on … Read more
Visa, one of the world’s largest and most recognized financial services companies, has long been a master of marketing. Its strategies have consistently kept it at the forefront of the payments industry. For marketing professionals, understanding Visa’s approach offers valuable insights into brand building, consumer engagement, and the power of consistent messaging. Here, we’ll explore … Read more