Marketing guides, case studies, examples, and inspiration.
When it comes to successful marketing, few brands have a track record as impressive as HP (Hewlett-Packard). Established in 1939, HP has evolved into a global leader in technology, providing products ranging from personal computers to printers and IT services. HP’s marketing strategies are a significant factor in its sustained growth and market presence. For … Read more
Logistics giant, DHL, has set benchmarks in marketing innovation. With a presence in over 220 countries and territories, DHL’s marketing strategy combines global reach with localized initiatives, leveraging cutting-edge technology, strategic partnerships, and a customer-centric approach. This article outlines the core components of DHL’s marketing strategy, highlighting key campaigns that illustrate their success. The Foundation: … Read more
When it comes to industrial machinery, few names carry as much weight as Caterpillar Inc., commonly known as CAT. For over 95 years, CAT has been a dominant force in the construction and mining equipment industries, renowned for its innovation, reliability, and global reach. While CAT’s heavy machinery is often the first thing that comes … Read more
In the logistics and shipping industry FedEx has consistently distinguished itself as a leader. Its success is due to efficient operations and innovative services, and a robust marketing strategy that has evolved over the years to adapt to changing market dynamics and customer expectations. For marketing professionals seeking to draw inspiration from successful brand campaigns, … Read more
Corona, the popular Mexican beer brand, has carved out a unique niche in the highly competitive beverage industry. Known for its light, crisp flavor and the iconic lime wedge ritual, Corona’s success isn’t just a product of its taste. The brand’s marketing strategy has played a pivotal role in shaping its image and expanding its … Read more
Kellogg’s, a name synonymous with breakfast cereals, has carved a niche in the food industry through innovative marketing strategies that resonate with a broad audience. Let’s discover the different elements of Kellogg’s marketing strategy, to uncover insights into how the brand has maintained its position as a market leader. We will explore various campaigns that … Read more
Nissan has consistently demonstrated innovative and adaptive marketing strategies that resonate with a diverse range of consumers. This success is a testament to the brand’s ability to blend traditional marketing approaches with cutting-edge digital tactics. For marketing professionals seeking inspiration, Nissan offers a wealth of insights into creating compelling campaigns, leveraging new technologies, and engaging … Read more
eBay, founded in 1995, has grown from a small online auction site to a global e-commerce powerhouse. Its marketing strategy has played a significant role in this journey, marked by innovative campaigns, a deep understanding of its customer base, and a flexible approach to changing market conditions. For marketing professionals seeking inspiration, eBay offers a … Read more
Red Bull, the Austrian energy drink giant, has transformed from a little-known taurine-based concoction to a global lifestyle brand that dominates its market. This remarkable journey is a testament to Red Bull’s innovative and bold marketing strategy. For marketing professionals seeking inspiration, Red Bull’s approach offers a goldmine of insights. In this article we’ll dissect … Read more
Citi, one of the world’s largest and most influential financial institutions, has carved out a unique niche in the competitive banking sector. Its marketing strategy is a masterclass in aligning brand values with customer needs, leveraging digital innovation, and creating impactful campaigns that resonate across demographics. For marketing professionals looking to draw inspiration from successful … Read more