Marketing News

Ashley Capps, the Chief Marketing Officer at ArmorPoint, LLC, a company known for its cybersecurity solutions, has been honored with the Icon Award from the Channel Marketing Association (CMA). This award is part of the inaugural Channel Marketing Excellence List, which recognizes individuals who have significantly contributed to channel marketing. The Channel Marketing Association recently … Read more

Angara, a leader in the direct-to-consumer fine jewelry sector, has clinched a Gold Stevie Award for its “Celebrate with Color” campaign in the highly competitive Marketing Campaign of the Year – Retail category at the 22nd Annual American Business Awards. This recognition places Angara at the forefront of marketing innovation within the retail industry. The … Read more

In a significant move poised to reshape the landscape of marketing technology for small businesses, Outbound.com has announced its acquisition of Red Wall Marketing, a top-tier digital marketing agency and a 2023 Google Premier Partner. This strategic acquisition is set to amplify Outbound.com’s innovative AI-driven platform, elevating its commitment to democratizing advanced marketing technologies for … Read more

In a strategic move that could reshape the landscape of transit advertising, OUTFRONT Media, one of the largest out-of-home media companies in the U.S., has joined forces with StreetMetrics, known for its prowess in moving out-of-home (MOOH) advertising measurement. This partnership aims to revolutionize the way bus advertising effectiveness is quantified, extending from brand awareness … Read more

Nicla Bartoli, the co-founder of The Influencer Marketing Factory, has been named among the distinguished honorees on Inc’s seventh annual Female Founders list, highlighting her outstanding contributions to the business world and the influencer marketing industry. Inc. magazine annually recognizes female founders who exemplify innovation, leadership, and a commitment to driving positive change. Nicla Bartoli’s … Read more

In a significant move aimed at revolutionizing digital marketing and sales enablement, iFOLIO has unveiled its iFOLIO Marketing Cloud Enterprise as part of its Spring ’24 Product Release. The platform, which boasts over 300 Software-as-a-Service (SaaS) capabilities and incorporates three patented technologies, marks a transformative step forward in enhancing customer engagement and streamlining productivity for … Read more

Global creative giant Forsman & Bodenfors continues its strategic expansion, today announcing the integration of Crispin Porter Bogusky’s UK agency, CPB London. This move sees the two award-winning agencies merge under the Forsman & Bodenfors banner just four months after the Swedish collective first opened its London office. CPB London’s CEO, Helen James, will lead … Read more

Marketing Card Technology (MCT) has released a new guide for marketers titled “The Essential Guide to Boosting Direct Mail Response using Membership Cards.” The guide is the first of its kind, focusing specifically on the strategic use of cards within direct mail campaigns to increase engagement and results. This launch coincides with the ongoing United … Read more

Outbound.com has officially launched its new AI-powered marketing platform. The platform was first unveiled at the Synapse Summit in Tampa, Florida. It’s intended to help small businesses automate tasks, gain insights, and optimize marketing campaigns with tools typically only affordable for larger enterprises. Through artificial intelligence, Outbound.com promises to ease marketing processes. This covers tasks … Read more