Marketing News

Global creative giant Forsman & Bodenfors continues its strategic expansion, today announcing the integration of Crispin Porter Bogusky’s UK agency, CPB London. This move sees the two award-winning agencies merge under the Forsman & Bodenfors banner just four months after the Swedish collective first opened its London office. CPB London’s CEO, Helen James, will lead … Read more

Marketing Card Technology (MCT) has released a new guide for marketers titled “The Essential Guide to Boosting Direct Mail Response using Membership Cards.” The guide is the first of its kind, focusing specifically on the strategic use of cards within direct mail campaigns to increase engagement and results. This launch coincides with the ongoing United … Read more

Outbound.com has officially launched its new AI-powered marketing platform. The platform was first unveiled at the Synapse Summit in Tampa, Florida. It’s intended to help small businesses automate tasks, gain insights, and optimize marketing campaigns with tools typically only affordable for larger enterprises. Through artificial intelligence, Outbound.com promises to ease marketing processes. This covers tasks … Read more

riyo.ai, a new analytics platform designed to optimize website traffic and customer interactions, formally launched last month. The platform is the creation of serial entrepreneurs Krunal Shah and Tapan Patel, experienced through their software company Third Rock Techkno. The founders observed that businesses often struggle with website visitors leaving without conversion, resulting in missed opportunities … Read more