Marketing News

The Influencer Marketing Factory’s latest report highlights rising consumer trust in virtual influencers. The Influencer Marketing Factory, a prominent global influencer marketing agency, has released a new infographic revealing that 27% of surveyed consumers are open to trusting virtual influencers. The data, collected from a survey of 1,000 U.S. participants, underscores the increasing role of … Read more

Online retailers should prioritize creating immersive and interactive shopping experiences over mere efficiency to cultivate customer loyalty, according to new research from Durham University Business School. The study, led by Markus Blut, Professor in Marketing and International Business, along with a team of international co-authors, offers insights into the evolving preferences of online consumers. The … Read more

Researchers at ESMT Berlin, a German business school, have unveiled new strategies for companies to enhance the success of their product launches. The study, conducted by Tamer Boyaci and Huseyin Gurkan of ESMT Berlin and Soudipta Chakraborty from the University of Kansas School of Business, identifies key approaches tailored to different market perceptions. The research … Read more

Ashley Capps, the Chief Marketing Officer at ArmorPoint, LLC, a company known for its cybersecurity solutions, has been honored with the Icon Award from the Channel Marketing Association (CMA). This award is part of the inaugural Channel Marketing Excellence List, which recognizes individuals who have significantly contributed to channel marketing. The Channel Marketing Association recently … Read more

Angara, a leader in the direct-to-consumer fine jewelry sector, has clinched a Gold Stevie Award for its “Celebrate with Color” campaign in the highly competitive Marketing Campaign of the Year – Retail category at the 22nd Annual American Business Awards. This recognition places Angara at the forefront of marketing innovation within the retail industry. The … Read more

In a significant move poised to reshape the landscape of marketing technology for small businesses, Outbound.com has announced its acquisition of Red Wall Marketing, a top-tier digital marketing agency and a 2023 Google Premier Partner. This strategic acquisition is set to amplify Outbound.com’s innovative AI-driven platform, elevating its commitment to democratizing advanced marketing technologies for … Read more

In a strategic move that could reshape the landscape of transit advertising, OUTFRONT Media, one of the largest out-of-home media companies in the U.S., has joined forces with StreetMetrics, known for its prowess in moving out-of-home (MOOH) advertising measurement. This partnership aims to revolutionize the way bus advertising effectiveness is quantified, extending from brand awareness … Read more

Nicla Bartoli, the co-founder of The Influencer Marketing Factory, has been named among the distinguished honorees on Inc’s seventh annual Female Founders list, highlighting her outstanding contributions to the business world and the influencer marketing industry. Inc. magazine annually recognizes female founders who exemplify innovation, leadership, and a commitment to driving positive change. Nicla Bartoli’s … Read more

In a significant move aimed at revolutionizing digital marketing and sales enablement, iFOLIO has unveiled its iFOLIO Marketing Cloud Enterprise as part of its Spring ’24 Product Release. The platform, which boasts over 300 Software-as-a-Service (SaaS) capabilities and incorporates three patented technologies, marks a transformative step forward in enhancing customer engagement and streamlining productivity for … Read more