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News and updates from the marketing industry.
A recent survey from analyst firm, Gartner, has revealed a significant gap in the adoption of generative AI (GenAI) for marketing campaigns. While some marketing organizations are embracing AI-driven strategies, 27% of chief marketing officers (CMOs) report that their teams have limited or no adoption of GenAI in their campaigns. The survey, conducted between July … Read more
Adobe has launched a public beta of its Firefly Video Model, a generative AI tool designed to address marketer concerns over intellectual property (IP) risks and production efficiency. The new offering, part of Adobe’s expanded Firefly app, enables users to generate 1080p video clips from text prompts or images, with integration into Adobe’s Creative Cloud … Read more
The release of ChatGPT in November 2022 marked a seismic shift in the online search landscape, challenging the dominance of traditional search engines and introducing generative AI-powered search to the mainstream. According to a comprehensive report by Semrush and Statista, ChatGPT’s rapid adoption has not only redefined how people seek information but has also forced … Read more
Global advertising and marketing expenditures surged 8.7% in 2024, reaching $1.776 trillion, driven by political campaigns and the Paris Summer Olympics. However, growth is expected to slow to 5.3% in 2025, as inflation concerns and trade policy uncertainties weigh on the market, according to a report by media research firm PQ Media. The report highlights … Read more
Forrester has launched its Brand Experience Index (BX Index), a tool designed to measure how customers perceive a brand and its effectiveness in fostering loyalty and revenue growth. The company announced the index alongside its latest research, emphasizing the interconnectedness of brand experience (BX) and customer experience (CX) as drivers of sustainable business performance. The … Read more
Mediaocean’s latest 2025 H1 Advertising Outlook Report offers insights into the changing priorities of marketers, highlighting generative AI, automation, and digital channel investments as key drivers of the advertising industry’s evolution. Released on January 16, the report draws on a survey of nearly 700 marketing professionals, providing a forward-looking assessment of technological shifts shaping consumer … Read more
Investments in artificial intelligence (AI) are poised to remain strong through 2025, with the majority of senior business leaders expressing optimism about returns on their AI expenditures, according to the latest EY AI Pulse Survey. However, the report also underscores significant challenges that could hinder broader adoption, particularly around infrastructure, workforce readiness, and sustainability. The … Read more
A recent Gartner survey reveals that 68% of U.S. consumers feel “taken advantage of” when brands employ dynamic pricing strategies, signaling a growing trust deficit between companies and their customers. The findings, based on two separate surveys conducted in late 2024, also suggest that consistent pricing could serve as a trust-building measure, with 80% of … Read more
The possibility of a TikTok ban in the United States has re-emerged as a hot-button issue, with policymakers citing national security concerns over the app’s ties to China-based parent company ByteDance. While debates continue, the marketing industry is already contemplating the profound ripple effects such a ban could have. TikTok, with its billion-plus global users … Read more
As inflation continues to shape consumer behavior, a new report from YouGov reveals which brands Americans perceive as delivering the best value for money. In the 2024 U.S. Value Rankings, Amazon emerged as the most highly regarded brand across multiple demographics and regions, signaling a broader shift in consumer expectations for affordability and quality. The … Read more