Marketing guides, case studies, examples, and inspiration.
News and updates from the marketing industry.
Consumers are planning to increase holiday spending by 8% in 2024 compared to the previous year, with an average budget of $1,778 per person, according to Deloitte’s 39th annual holiday retail survey. While optimism about the economy is driving this increase, shoppers are also grappling with persistently high prices, fueling demand for deals and nontraditional … Read more
Global advertisers are signaling a decisive shift in their media spending strategies for 2025, emphasizing performance marketing over traditional branding, according to the latest Annual Media Budgets Survey by the World Federation of Advertisers (WFA) and Ebiquity. The survey, which collected responses from 134 brand leaders representing over $66 billion in ad spend, provides a … Read more
Brightcove, a company known for its video streaming and analytics technology, has introduced a new feature within its video insights platform: Marketing Insights. The addition is designed to help marketers assess the impact of video content more precisely by providing data on video performance and audience engagement. Marketing Insights enables users to trace the origins … Read more
A recent study indicates that nearly half of U.S. consumers would consider switching to a bank that provides a more personalized digital experience. The survey, commissioned by AI-powered marketing company Persado and conducted by Researchscape, polled over 1,000 U.S. adults in August 2024. The findings suggest banks are failing to meet consumer expectations for personalized … Read more
Brand tracking platform, Tracksuit, has released a new white paper titled “The Emotion Effect” aimed at educating marketers on the critical role of emotional storytelling in long-term brand growth. The report comes as many brands struggle to balance short-term sales targets with the need to build lasting customer loyalty. The report highlights research from several … Read more
A new report from Snowflake highlights three key forces—generative AI, evolving privacy norms, and data gravity—as transformative drivers of marketing technology for 2025. These shifts are set to redefine how marketers interact with data, tools, and consumers, promising enhanced personalization and efficiency while raising new challenges in data management and privacy. The “Modern Marketing Data … Read more
Sitecore, a major vendor of digital experience software, has announced the launch of Sitecore Stream, a new platform designed to enhance digital marketing capabilities with artificial intelligence (AI). The announcement took place at Sitecore Symposium, the company’s annual conference for customers and partners, where the company highlighted the platform as a part of its vision … Read more
Forrester Research has forecasted a significant shift in consumer behavior, predicting a 25% decline in brand loyalty by 2025 due to increasing price sensitivity. According to the company’s latest B2C Marketing and Customer Experience Predictions report, consumers will increasingly gravitate toward brands offering value through loyalty programs as they seek alternatives to constant price comparison. … Read more
Accenture has released its 18th annual Life Trends report, signaling a major shift in how consumers perceive and interact with technology. According to the report, over half of people are increasingly skeptical of the content they encounter online, with trust becoming a key factor in how they engage with brands. The findings come as businesses … Read more
A new report from the U.S. Chamber of Commerce’s Technology Engagement Center highlights the increasing reliance on technology by small businesses, particularly the growing adoption of artificial intelligence (AI). The “Empowering Small Business: The Impact of Technology on U.S. Small Business” report reveals that 40% of small businesses now use generative AI tools, nearly doubling … Read more