Marketing News

News and updates from the marketing industry.

Webinars Cement Their Role in B2B Marketing as AI and Personalization Drive Higher Conversions

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Close up view of a webinar on a laptop.

Webinars are proving to be an increasingly powerful tool for B2B marketers, according to ON24’s newly released 2025 Webinar Benchmarks Report. The analysis, based on data from millions of professionals engaging with ON24-powered events, highlights a rise in webinar attendance, greater demand for on-demand viewing, and the growing impact of AI and personalization on conversions. … Read more

Adobe Introduces AI-Powered Tools to Help Marketers Scale Personalization and Streamline Customer Experiences

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Adobe Summit Logo

Adobe announced a suite of artificial intelligence (AI)-driven product innovations at its annual Adobe Summit, aiming to reshape customer experience management (CXM) with what it calls Customer Experience Orchestration (CXO). The company introduced new AI tools, expanded its generative AI capabilities, and highlighted key partnerships, positioning itself to help businesses deliver more personalized, data-driven customer … Read more

Estée Lauder Enlists Adobe’s AI to Streamline Marketing as Content Demands Skyrocket

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The Estée Lauder Companies (ELC), parent to luxury beauty brands including Clinique, MAC, and La Mer, has partnered with Adobe to integrate generative AI tools into its marketing workflows, aiming to accelerate content production amid industry projections that digital campaign demands could quintuple by 2026. ELC will deploy Adobe Firefly, a suite of generative AI … Read more

Survey Highlights Struggles of CMOs to Meet C-Suite Expectations

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Upset business people gathered around a laptop

A recent Gartner survey found that only 45% of chief marketing officers (CMOs) surpass the expectations of senior executives, even when marketing meets its commercial objectives. The findings, based on responses from 125 CEOs and CFOs, suggest that CMOs face challenges in proving marketing’s strategic value within the C-suite. The research underscores a disconnect between … Read more

Mailchimp Expands Marketing Tools With AI-Powered Popup Forms

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Intuit Mailchimp has introduced an upgraded version of its popup forms, aiming to provide marketers with a more effective way to collect customer data and drive engagement. The updated tool, currently in beta, offers greater customization, mobile-first designs, and enhanced audience targeting capabilities. The rollout marks the latest step in Mailchimp’s broader effort to integrate … Read more

Many CMOs Still Hesitant on Generative AI, Despite High Adoption Among Top Performers

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A CGI representation of a neural network resembling a human brain.

A recent survey from analyst firm, Gartner, has revealed a significant gap in the adoption of generative AI (GenAI) for marketing campaigns. While some marketing organizations are embracing AI-driven strategies, 27% of chief marketing officers (CMOs) report that their teams have limited or no adoption of GenAI in their campaigns. The survey, conducted between July … Read more

Adobe Unveils Firefly AI Video Tool with Focus on Commercial Safety for Marketers

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Adobe marketing slogan on a phone.

Adobe has launched a public beta of its Firefly Video Model, a generative AI tool designed to address marketer concerns over intellectual property (IP) risks and production efficiency. The new offering, part of Adobe’s expanded Firefly app, enables users to generate 1080p video clips from text prompts or images, with integration into Adobe’s Creative Cloud … Read more

ChatGPT Disrupts Online Search Landscape, Raising New Challenges and Opportunities for Marketers

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A graphical representation of a neural network.

The release of ChatGPT in November 2022 marked a seismic shift in the online search landscape, challenging the dominance of traditional search engines and introducing generative AI-powered search to the mainstream. According to a comprehensive report by Semrush and Statista, ChatGPT’s rapid adoption has not only redefined how people seek information but has also forced … Read more

Global Advertising and Marketing Spend Grew 8.7% in 2024, But Slowdown Expected in 2025

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Vintage adverts on a wooden shed wall.

Global advertising and marketing expenditures surged 8.7% in 2024, reaching $1.776 trillion, driven by political campaigns and the Paris Summer Olympics. However, growth is expected to slow to 5.3% in 2025, as inflation concerns and trade policy uncertainties weigh on the market, according to a report by media research firm PQ Media. The report highlights … Read more

Measuring Success: Forrester Unveils New Brand Experience Index

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A shopkeeper behind a counter at a small business.

Forrester has launched its Brand Experience Index (BX Index), a tool designed to measure how customers perceive a brand and its effectiveness in fostering loyalty and revenue growth. The company announced the index alongside its latest research, emphasizing the interconnectedness of brand experience (BX) and customer experience (CX) as drivers of sustainable business performance. The … Read more