Marketing guides, case studies, examples, and inspiration.
Affiliate marketing has emerged as a popular strategy for businesses and individuals looking to generate income online. With its potential for low-cost entry, scalability, and high returns, it has gained traction in the digital marketing landscape. Here’s a comprehensive guide to understanding what affiliate marketing is, its history, the risks and opportunities it presents, and … Read more
We live in a time where every individual is both a consumer and a creator of information, and traditional marketing methods have begun to falter. The once-reliable strategies of interrupting consumers with unsolicited advertising messages now often fall on deaf ears. Amidst this cacophony of marketing noise, a new paradigm has emerged—inbound marketing—which seeks not … Read more
It’s easy to make fun of all the jargon and business-speak that seems to be popular in the marketing industry, but a lot of this terminology has evolved for a real purpose, and can be useful shorthand for some complex topics. Marketing covers a lot of different but related, and interdependent activities, from digital advertising … Read more
The marketers sat at the long wooden bar. The bartender wiped glasses with a white cloth. Outside, neon signs flickered in the night. “What’s the difference?” the young marketer asked. He was new to the game. “Between what?” The old marketer didn’t look up from his drink. “Above the line. Below the line. Everyone talks … Read more
Understanding the foundational principles of marketing is crucial for success in this industry. These principles are encapsulated in what is known as the “Four Ps of Marketing“: Product, Price, Place, and Promotion. This guide explains these four pillars, providing real-world examples to illustrate how they work in harmony to create effective marketing strategies. Product: The … Read more
Word of mouth marketing (WOMM) is one of the oldest and most powerful forms of advertising. At its core, WOMM is the process by which consumers share their experiences and opinions about a product, service, or brand with others, thereby influencing purchasing decisions. This type of marketing is deeply rooted in human nature, relying on … Read more
Brand loyalty is an essential component of long-term business success. Companies with loyal customers enjoy consistent revenue, robust word-of-mouth marketing, and a significant competitive edge. Building brand loyalty is not a simple task; it requires a multifaceted approach that includes providing excellent product quality, delivering exceptional customer service, and fostering authentic engagement. Read on to … Read more
The marketing industry is a dynamic and multifaceted field that offers a plethora of opportunities for creative and strategic minds. As a college student contemplating a career in marketing, it’s essential to understand the various aspects of the industry, the skills required, and the steps you can take to carve out a successful career path. … Read more
As a newcomer to marketing, creating your first marketing plan can seem daunting. However, with a structured approach and clear objectives, you can design a strategy that not only reaches but resonates with your intended audience. Here’s a step-by-step guide to help you build a solid marketing plan. 1. Understand Your Market and Audience Before … Read more
If you’re new to marketing, you might be feeling a bit overwhelmed. What exactly is marketing? How does it work? And what are the core principles that drive successful marketing campaigns? Don’t worry, because we’re about to break it all down in a way that’s easy to understand. By the end of this blog post, … Read more