Marketing guides, case studies, examples, and inspiration.
Paid search is an essential part of any robust marketing strategy. It helps businesses gain immediate visibility and connect with potential customers who are actively searching for their products or services. With the competitive online environment, a well-crafted paid search plan isn’t just advantageous—it’s practically mandatory for driving targeted traffic to your website, generating leads, … Read more
Lead generation is the lifeblood of any business aiming for long-term success. At its core, it’s the process of identifying and attracting potential customers (often called prospects) and turning their initial curiosity into actionable leads. While the idea may sound simple, executing a winning lead generation strategy involves a carefully orchestrated blend of tactics and … Read more
The role of a Chief Marketing Officer in a Business-to-Business (B2B) company offers both exciting opportunities and unique challenges, especially during the first year. This guide provides a clear, structured framework to help a new CMO navigate this critical period. It focuses on developing a comprehensive marketing strategy that aligns with business goals and drives … Read more
All brands are continually seeking new ways to expand their market share, acquire customers more efficiently, and increase lifetime value. Enter the growth agency, a relatively new player in the marketing services ecosystem. These agencies distinguish themselves from traditional marketing firms by focusing on data-driven strategies, rapid experimentation, and measurable outcomes aimed at driving business … Read more
A research paper by Elisabeth Honka, Stephan Seiler, and Raluca Ursu explores the wealth of information embedded in consumer pre-purchase behaviors—such as online browsing and in-store navigation—and offers insights on how marketers can harness these behaviors to optimize retail strategies. Published in the Journal of Retailing, the study underscores how pre-purchase data can refine understanding … Read more
YouTube has evolved far beyond its origins as a simple video-sharing platform to become an indispensable tool in modern digital marketing. In the US, streaming content on YouTube is now more popular than watching traditional broadcast TV. With over 2.7 billion active monthly users consuming more than a billion hours of content daily, the platform … Read more
In B2B marketing, Account-Based Marketing (ABM) has emerged as a cornerstone strategy for companies pursuing aggressive growth targets. By treating individual accounts as markets of one, organizations are achieving unprecedented levels of engagement with their most valuable prospects and customers. According to research by ITSMA, 81% of B2B marketers report that their ABM initiatives outperform … Read more
Whether you’re looking to sharpen your marketing skills, stay ahead of emerging trends, or find practical tips to apply to your campaigns, you need to stay wired into the industry to keep yourself informed. In this post, we’ve curated a comprehensive list of the best marketing industry websites that every professional should bookmark. These platforms … Read more
Account-Based Marketing (ABM) is revolutionizing how B2B companies approach their marketing strategies. Unlike traditional marketing that casts a wide net hoping to catch as many leads as possible, ABM flips the funnel upside down by focusing on specific, high-value target accounts from the start. Think of it as fishing with a spear rather than a … Read more
The B2B landscape has always been competitive, so generating high-quality leads consistently isn’t just about casting a wide net and hoping for the best. It requires a strategic, well-structured approach that nurtures potential clients through each stage of their buying journey. This guide will walk you through the essential elements of building a B2B lead … Read more