Marketing guides, case studies, examples, and inspiration.
In B2B marketing, Account-Based Marketing (ABM) has emerged as a cornerstone strategy for companies pursuing aggressive growth targets. By treating individual accounts as markets of one, organizations are achieving unprecedented levels of engagement with their most valuable prospects and customers. According to research by ITSMA, 81% of B2B marketers report that their ABM initiatives outperform … Read more
Whether you’re looking to sharpen your marketing skills, stay ahead of emerging trends, or find practical tips to apply to your campaigns, you need to stay wired into the industry to keep yourself informed. In this post, we’ve curated a comprehensive list of the best marketing industry websites that every professional should bookmark. These platforms … Read more
Account-Based Marketing (ABM) is revolutionizing how B2B companies approach their marketing strategies. Unlike traditional marketing that casts a wide net hoping to catch as many leads as possible, ABM flips the funnel upside down by focusing on specific, high-value target accounts from the start. Think of it as fishing with a spear rather than a … Read more
The B2B landscape has always been competitive, so generating high-quality leads consistently isn’t just about casting a wide net and hoping for the best. It requires a strategic, well-structured approach that nurtures potential clients through each stage of their buying journey. This guide will walk you through the essential elements of building a B2B lead … Read more
Marketers at consumer facing businesses might get to enjoy the kudos of working on creative campaigns for famous brands that everybody has heard of, but the B2B market is estimated to be around five times the size of B2C. Simply put, B2B lead generation is where the big money is, so it’s a great place … Read more
Email marketing remains one of the most powerful tools for businesses, helping to engage customers, drive sales, and nurture loyalty. Yet, despite its effectiveness, many companies still struggle with common mistakes that undermine their campaigns. A study by Litmus revealed that email marketing generates an average return of $36 for every $1 spent, but this … Read more
Measuring the performance of email marketing campaigns is essential for ensuring your efforts lead to tangible results. We live in a business environment where data drives decisions, so understanding how to interpret email analytics allows marketers to refine strategies and maximize return on investment. The right key performance indicators (KPIs) and metrics provide insight into … Read more
Email marketing is at the heart of effective business communication. But the strategies that work for business-to-business (B2B) marketing often fall flat in the business-to-consumer (B2C) arena, and vice versa. As a marketing professional, understanding these nuances is crucial for crafting campaigns that truly resonate with your target audience. This blog post looks at the … Read more
Running a high-converting email campaign requires more than just writing compelling copy and pressing send. It’s a strategic endeavor that blends audience understanding, clear objectives, and continuous optimization. To increase conversions and build lasting relationships with your recipients, focusing on both technical execution and customer-centric content is key. Here’s how to approach email marketing for … Read more
Step 1: Define Your Campaign Goals Begin by clearly outlining the objectives of your email marketing campaign. Are you aiming to increase sales, promote a new product, boost website traffic, or nurture customer relationships? Having well-defined goals will guide your entire campaign strategy and help you measure its success later on. Set SMART (Specific, Measurable, … Read more