Marketing guides, case studies, examples, and inspiration.
Examples of marketing leadership from the world’s biggest brands.
Allianz, one of the world’s leading insurance and financial services providers, has built a formidable brand through strategic marketing. Their approach combines simplicity, trust, and a deep understanding of customer needs. This strategy has been instrumental in establishing Allianz as a household name in the insurance industry. Building a Foundation of Trust Trust is the … Read more
PayPal’s story is a tale of innovation, resilience, and strategic marketing. It’s a story that began in the late 1990s and has grown into a global phenomenon. For marketing professionals, PayPal offers a masterclass in how to build and maintain a brand that not only survives but thrives in the ever-changing landscape of digital finance. … Read more
Mastercard’s marketing strategy is simple yet profound: they don’t just sell a service; they sell an experience. This philosophy is encapsulated in their iconic “Priceless” campaign, which has been running for over two decades. The genius behind this campaign lies in its ability to transcend the transactional nature of the product. Instead of focusing on … Read more
Visa, one of the world’s largest and most recognized financial services companies, has long been a master of marketing. Its strategies have consistently kept it at the forefront of the payments industry. For marketing professionals, understanding Visa’s approach offers valuable insights into brand building, consumer engagement, and the power of consistent messaging. Here, we’ll explore … Read more
In the vast expanse of corporate America, few names evoke a sense of prestige and reliability like American Express. Born in the mid-19th century as a freight forwarding company, American Express has transformed itself into a financial powerhouse, recognized globally for its credit cards, traveler’s cheques, and charge cards. The metamorphosis of American Express from … Read more
Honda has built its brand on a foundation of innovation, reliability, and a deep understanding of its customers. The company’s marketing strategy reflects these core values and has played a significant role in its worldwide success. This blog post will explore Honda’s marketing strategy, highlighting key campaigns and tactics that have made the brand a … Read more
SAP, an enterprise software vendor, has crafted a marketing strategy that not only showcases its products but also solidifies its position as a thought leader in the technology and business solutions space. SAP’s marketing approach provides a treasure trove of insights for marketing professionals aiming to elevate their brands. In this article, we explore SAP’s … Read more
Intel is renowned not only for its technological prowess but also for its innovative marketing strategies. Since its inception, Intel has skillfully navigated the fast changing tech landscape, consistently positioning itself as a market leader. For marketing professionals seeking inspiration from big brands, Intel’s journey offers a wealth of insights. Let’s look under the cover … Read more
With its roots tracing back to the 19th century, the financial services giant JP Morgan has consistently navigated the tumultuous waters of the global economy, emerging stronger and more influential with each passing decade. Central to this resilience is not just the company’s robust financial strategies but also its dynamic and forward-thinking marketing approaches. For … Read more
YouTube has become synonymous with video content and digital marketing, serving as a cornerstone for brands seeking to engage with audiences in dynamic and impactful ways. Launched in 2005 and acquired by Google in 2006, YouTube has evolved into a global powerhouse with over 2 billion monthly logged-in users, offering unparalleled opportunities for marketers. Read … Read more