Marketing guides, case studies, examples, and inspiration.
Examples of marketing leadership from the world’s biggest brands.
Prada, one of the most prestigious names in the fashion industry, has consistently demonstrated its prowess in maintaining a strong brand identity while evolving with the times. For marketing professionals seeking inspiration, Prada offers a masterclass in how to blend tradition with innovation, craft with commerce, and exclusivity with accessibility. The Prada Brand: A Brief … Read more
Dior, a name synonymous with luxury and elegance, has managed to stay at the forefront of the fashion industry for decades. For marketing professionals, the strategies employed by Dior offer a wealth of insights and inspiration. From leveraging heritage and innovation to harnessing the power of digital and experiential marketing, Dior’s approach provides a blueprint … Read more
Nintendo’s journey from a humble playing card company in Kyoto to a global entertainment powerhouse offers a wealth of insights for marketing professionals. Its storied history is punctuated by revolutionary products, innovative marketing campaigns, and a keen understanding of its audience. Nintendo’s ability to adapt and thrive in the ever-changing landscape of the video game … Read more
When it comes to marketing a brand synonymous with luxury, speed, and exclusivity, few companies do it better than Ferrari. The iconic Italian car manufacturer has been a symbol of opulence and high performance since its inception in 1947. Ferrari’s marketing strategy is a masterclass in creating and maintaining a prestigious brand image while navigating … Read more
Kentucky Fried Chicken has a presence in over 150 countries and is one of the world’s most popular fast-food franchises, with instantly recognizable branding. The company’s marketing strategy is a masterclass in consistency, adaptation, and innovation. By exploring KFC’s approach, marketing professionals can gain valuable insights into building and sustaining a powerful brand. The Foundation: … Read more
Hennessy, one of the world’s leading cognac producers, has cemented its place as a staple in the luxury beverage market. Its marketing strategy is a masterclass in brand building, combining heritage, innovation, and cultural relevance. For marketing professionals looking to draw inspiration from successful brands, Hennessy offers a wealth of insights. Heritage and Storytelling One … Read more
Huawei, a leading global provider of information and communications technology (ICT) infrastructure and smart devices, has achieved remarkable growth and brand recognition in a competitive market. This success can be attributed to its innovative and dynamic marketing strategies that have helped it navigate challenges and capitalize on opportunities. This article will explore the key elements … Read more
Burberry has consistently set itself apart from competitors in the world of high-fashion through a combination of innovative marketing strategies, a strong commitment to brand heritage, and an ability to adapt to changing market dynamics. For marketing professionals seeking inspiration, Burberry’s approach offers a masterclass in balancing tradition with innovation, leveraging digital platforms, and engaging … Read more
A brand known and loved by photographers around the world, Canon is a success story of effective marketing strategy in the imaging and optical products industry. From humble beginnings in the 1930s, Canon has grown to become a dominant force in the photography, video, and printing markets. Its success is not merely a product of … Read more
Nespresso, a brand synonymous with luxury coffee, has mastered the art of creating a compelling and aspirational image. As a subsidiary of Nestlé, Nespresso has carved out a niche in the premium coffee market through meticulous branding, strategic partnerships, and innovative campaigns. For marketing professionals looking to draw inspiration from successful brands, Nespresso’s approach offers … Read more