Marketing Case Studies Archives - Marketing Explainers

B2B Marketers Struggle to Prove ROI Amid Longer Buying Cycles, LinkedIn Research

February 21, 2025 by The Marketing Explainer

A new study highlights growing pressure on B2B marketers to demonstrate return on investment (ROI) as buying cycles lengthen, prompting LinkedIn to expand its measurement tools. The professional networking platform announced enhancements to its Conversions API and Revenue Attribution Report (RAR) to help marketers link their efforts to business outcomes more effectively. Mounting Pressure to … Read more

Balenciaga’s Marketing Strategy Explained

February 8, 2025 by The Marketing Explainer

Balenciaga has emerged as one of the most talked-about and influential luxury fashion brands of the past decade. Under the creative direction of Demna Gvasalia since 2015, the brand has completely revolutionized luxury marketing, challenging traditional approaches and redefining what luxury fashion means to modern consumers. This analysis explores how Balenciaga has crafted its distinctive … Read more

Anker’s Marketing Strategy Explained

February 8, 2025 by The Marketing Explainer

When Steven Yang left his job as a software engineer at Google in 2011 to found Anker, few could have predicted how this Chinese electronics company would transform the consumer electronics accessories market. Through a brilliant combination of customer-centric product development, data-driven marketing, and innovative distribution strategies, Anker has grown from a small Amazon seller … Read more

Bentley’s Marketing Strategy Explained

February 1, 2025 by The Marketing Explainer

Closeup of Bentley badge on a steering wheel.

Few names in the automotive industry evoke the same level of prestige, craftsmanship, and exclusivity as Bentley. Founded in 1919, Bentley Motors has established itself as a symbol of opulence, performance, and timeless elegance. But behind the gleaming exteriors and hand-stitched leather interiors lies a marketing strategy that is as meticulously crafted as the vehicles … Read more

Ralph Lauren’s Marketing Strategy Explained

January 31, 2025 by The Marketing Explainer

Ralph Lauren is more than a brand; it is an institution synonymous with timeless American luxury. Its marketing strategy offers a blueprint for cultivating a global brand identity while staying rooted in a singular, evocative vision. For marketing professionals, the company’s success demonstrates the power of cohesive storytelling, experiential retail, and strategic adaptation in an … Read more

Royal Enfield’s Marketing Strategy Explained

January 31, 2025 by The Marketing Explainer

Royal Enfield is a name that resonates with passion, heritage, and the freedom of the open road. As one of the oldest motorcycle brands still in production, it has grown beyond a manufacturer to become a global icon for motorcycling enthusiasts. Its marketing strategy is a masterstroke of blending nostalgia, community connection, and aspirational lifestyle … Read more

Bugatti’s Marketing Strategy Explained

January 22, 2025 by The Marketing Explainer

When it comes to brands that scream luxury, power, and exclusivity, Bugatti is in a league of its own. For over a century, the brand has defined what it means to be a status symbol, combining art, engineering, and prestige in ways that few can replicate. But Bugatti is about more than just building hypercars, … Read more

Lenovo’s Marketing Strategy Explained

January 22, 2025 by The Marketing Explainer

Lenovo has grown into one of the world’s most recognized technology brands, with a marketing strategy that demonstrates a deep understanding of global markets, audience segmentation, and innovative storytelling. This article examines Lenovo’s marketing strategy in detail, exploring the campaigns, initiatives, and tactics that have cemented its position as a leading brand in the tech … Read more

Range Rover’s Marketing Strategy Explained

January 13, 2025 by The Marketing Explainer

Range Rover, a luxury SUV manufacturer under the Jaguar Land Rover (JLR) banner, has carved a prestigious niche for itself in the global automotive market. It’s a name that evokes premium craftsmanship, cutting-edge technology, and a heritage of adventure. The brand’s marketing strategy offers a masterclass in aligning identity with consumer aspirations. For marketers, the … Read more

Lamborghini’s Marketing Strategy Explained

January 22, 2025January 2, 2025 by The Marketing Explainer

Lamborghini is a hallmark of luxury and performance, a brand synonymous with speed, power, and extravagance. For marketing professionals, Lamborghini offers a fascinating study in how to cultivate desirability, sustain exclusivity, and build an unwavering brand identity that commands global attention. Lamborghini it sells a dream, status, and unparalleled experience. Let’s explore how this automotive … Read more