Marketing guides, case studies, examples, and inspiration.
The Marketing Explainer 
As inflation continues to shape consumer behavior, a new report from YouGov reveals which brands Americans perceive as delivering the best value for money. In the 2024 U.S. Value Rankings, Amazon emerged as the most highly regarded brand across multiple demographics and regions, signaling a broader shift in consumer expectations for affordability and quality. The … Read more
Ducati, the renowned Italian motorcycle manufacturer, has built a brand synonymous with performance, style, and a sense of exclusivity. The company’s marketing strategy is a masterclass in balancing heritage with modern appeal, creating a community that transcends mere product ownership. Ducati doesn’t just sell motorcycles—it sells a lifestyle, an aspiration, and a shared passion. This … Read more
Customer loyalty, once considered the bedrock of long-term brand success, is undergoing a significant transformation in 2024. According to the Customer Loyalty Index 2024, a global study spanning over 12,000 consumers across regions like the United States, United Kingdom, Australia, and Germany, loyalty levels have dipped markedly in recent years. This report provides critical insights … Read more
The advertising sector is undergoing a transformation driven by artificial intelligence, according to the newly released 2025 Survey Report: AI in Creative Production from Instreamatic. The report, developed in collaboration with the Alliance of Independent Agencies and King Street Ventures, examines how AI is reshaping creative production and advertising strategies. Drawing insights from top agencies … Read more
Marketers are preparing for a period of transformation as generative AI and evolving customer expectations dominate industry conversations. The latest Future of Marketing report by Econsultancy provides insights from over 1,000 marketing professionals, highlighting key trends and challenges that will shape marketing strategies in the coming years. These include the integration of AI, the push … Read more
The global advertising industry is projected to achieve a milestone in 2024, crossing $1 trillion in total revenue, according to GroupM’s latest This Year Next Year report. The forecast, published by the media investment group of WPP, anticipates a 9.5% increase in advertising spending compared to 2023, driven by strong digital growth and the expanding … Read more
Dacia, the Romanian car manufacturer and part of the Renault Group, has become a standout example of how a brand can disrupt an industry by staying firmly rooted in simplicity and value. Once dismissed as a budget brand for its no-frills approach, Dacia has redefined its positioning, becoming a preferred choice for practical consumers across … Read more
Nielsen and TikTok have announced a collaboration to integrate the popular social media platform into Nielsen ONE, Nielsen’s cross-media measurement tool. This initiative enables advertisers and agencies to directly compare campaign performance on TikTok with other platforms, spanning digital, connected TV (CTV), and traditional linear television for the first time. The integration seeks to address … Read more
When it comes to luxury fashion marketing, few brands manage to blend tradition and modernity as effectively as Dolce & Gabbana. Founded in 1985 by Domenico Dolce and Stefano Gabbana, the brand has become synonymous with Italian opulence, craftsmanship, and a bold, unapologetic aesthetic. Marketing professionals aiming to learn from a high-end success story can … Read more
Giorgio Armani, one of the most iconic names in fashion, has built a brand empire that spans haute couture, ready-to-wear, cosmetics, accessories, and even hotels. For decades, Armani has maintained its status as a global symbol of sophistication and timeless elegance. But behind the brand’s sleek façade lies a meticulously crafted marketing strategy that has … Read more