The Marketing Explainer

Study Reveals Gender Disparity in Financial Advertising, Potentially Impacting Women’s Financial Decisions

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A new study from Mannheim Business School has uncovered a significant gender imbalance in financial advertising, potentially influencing women’s confidence and engagement with financial management. The research, which analyzed print financial advertisements spanning from 1949 to 2023, found that men are featured as the central figure in 84% of ads, raising questions about the impact … Read more

Gen Z Demands Greater Diversity in Marketing, Study Finds

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Clear Channel UK, a prominent player in the Out of Home (OOH) media and infrastructure sector, has unveiled a new study highlighting the generational divide in attitudes toward diversity and inclusion in advertising. The research, conducted via OnePoll, surveyed 2,000 respondents and revealed a significant disparity between Gen Z and older generations regarding the representation … Read more

Email Marketing Trends and Benchmarks: Selzy’s 2024 Study

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Email marketing has seen increased adoption and improved performance metrics across most industries, according to a study from email marketing platform, Selzy, which analyzed over 40 billion emails sent between 2020 and 2024. The study provides industry-specific benchmarks crucial for marketers, and reveals email’s enduring importance as a marketing tool, noting a 15% rise in … Read more

Santander’s Marketing Strategy Explained

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Santander logo on a hire bicycle.

Santander, one of the largest banks in the world, has built a robust marketing strategy that drives customer engagement, brand loyalty, and market growth. For marketing professionals, understanding the nuances of Santander’s approach can provide valuable insights and inspiration. Let’s examine the key elements of Santander’s marketing strategy, highlighting specific campaigns and initiatives that exemplify … Read more

3M’s Marketing Strategy Explained

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3M Dust filter.

When it comes to marketing prowess, 3M demonstrates innovation and strategic brilliance. Known for its diverse range of products spanning various industries, 3M has mastered the art of marketing by leveraging its core strengths: innovation, customer-centricity, and integrated campaigns. For marketing professionals seeking to draw inspiration from successful brands, 3M’s approach offers valuable insights into … Read more

Colgate’s Marketing Strategy Explained

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A tube of Colgate toothpaste

Colgate, a leading oral care brand, has built its empire over two centuries. Its marketing strategy is a testament to the power of consistency, innovation, and understanding consumer behavior. For marketing professionals, dissecting Colgate’s approach offers invaluable insights into creating a long-lasting and impactful brand presence.  This post explores Colgate’s marketing strategy, highlighting successful campaigns … Read more

Cartier’s Marketing Strategy Explained

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Cartier store signage.

Cartier stands as a beacon of luxury, sophistication, and timeless elegance in the competitive world of high-end jewelry and watches. Since its establishment in 1847, Cartier has cultivated an image synonymous with opulence and prestige, capturing the hearts of royals, celebrities, and discerning customers worldwide. For marketing professionals seeking inspiration from this iconic brand, Cartier’s … Read more

Danone’s Marketing Strategy Explained

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Danone logo.

Danone has built a formidable reputation through its innovative marketing strategies. With a diverse portfolio that includes dairy products, plant-based foods, water, early life nutrition, and medical nutrition, Danone’s marketing approach offers valuable insights for marketing professionals.  This post will explore Danone’s strategic initiatives, brand positioning, digital marketing, sustainability efforts, and notable campaigns, illustrating how … Read more

Gillette’s Marketing Strategy Explained

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Gillette sign.

Gillette, a brand synonymous with shaving, has stood the test of time through an ever-evolving landscape of consumer preferences and market conditions. Founded in 1901 by King C. Gillette, the brand has become a benchmark in the razor industry.  This blog post explores the marketing strategies that have propelled Gillette to its iconic status, analyzing … Read more

The Complete Glossary of Marketing Jargon

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A woman reading a dictionary.

It’s easy to make fun of all the jargon and business-speak that seems to be popular in the marketing industry, but a lot of this terminology has evolved for a real purpose, and can be useful shorthand for some complex topics.  Marketing covers a lot of different but related, and interdependent activities, from digital advertising … Read more