The Marketing Explainer

What is a Growth Agency, and How Can Marketers Maximize Their Value?

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All brands are continually seeking new ways to expand their market share, acquire customers more efficiently, and increase lifetime value. Enter the growth agency, a relatively new player in the marketing services ecosystem. These agencies distinguish themselves from traditional marketing firms by focusing on data-driven strategies, rapid experimentation, and measurable outcomes aimed at driving business … Read more

How a Potential TikTok Ban Could Impact Marketing

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A smartphone with the TikTok app on it.

The possibility of a TikTok ban in the United States has re-emerged as a hot-button issue, with policymakers citing national security concerns over the app’s ties to China-based parent company ByteDance. While debates continue, the marketing industry is already contemplating the profound ripple effects such a ban could have. TikTok, with its billion-plus global users … Read more

Amazon Tops 2024 U.S. Value Rankings Amid Growing Consumer Demand for Affordability

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Amazon parcel close up.

As inflation continues to shape consumer behavior, a new report from YouGov reveals which brands Americans perceive as delivering the best value for money. In the 2024 U.S. Value Rankings, Amazon emerged as the most highly regarded brand across multiple demographics and regions, signaling a broader shift in consumer expectations for affordability and quality. The … Read more

Ducati’s Marketing Strategy Explained

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Ducati logo on a motorcycle fuel tank.

Ducati, the renowned Italian motorcycle manufacturer, has built a brand synonymous with performance, style, and a sense of exclusivity. The company’s marketing strategy is a masterclass in balancing heritage with modern appeal, creating a community that transcends mere product ownership. Ducati doesn’t just sell motorcycles—it sells a lifestyle, an aspiration, and a shared passion. This … Read more

Shifting Customer Loyalty in 2024: SAP Emarsys Report

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A customer paying for goods with a smartphone on a contactless reader.

Customer loyalty, once considered the bedrock of long-term brand success, is undergoing a significant transformation in 2024. According to the Customer Loyalty Index 2024, a global study spanning over 12,000 consumers across regions like the United States, United Kingdom, Australia, and Germany, loyalty levels have dipped markedly in recent years. This report provides critical insights … Read more

AI Reshaping Advertising: Instreamatic’s 2025 Report Highlights Industry Trends

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The advertising sector is undergoing a transformation driven by artificial intelligence, according to the newly released 2025 Survey Report: AI in Creative Production from Instreamatic. The report, developed in collaboration with the Alliance of Independent Agencies and King Street Ventures, examines how AI is reshaping creative production and advertising strategies. Drawing insights from top agencies … Read more

Generative AI, Customer Experience, and the Future of Marketing

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Tarot Cards predicting the future.

Marketers are preparing for a period of transformation as generative AI and evolving customer expectations dominate industry conversations. The latest Future of Marketing report by Econsultancy provides insights from over 1,000 marketing professionals, highlighting key trends and challenges that will shape marketing strategies in the coming years. These include the integration of AI, the push … Read more

Global Advertising Revenue to Surpass $1 Trillion in 2024, Says GroupM Forecast

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Advertising billboards

The global advertising industry is projected to achieve a milestone in 2024, crossing $1 trillion in total revenue, according to GroupM’s latest This Year Next Year report. The forecast, published by the media investment group of WPP, anticipates a 9.5% increase in advertising spending compared to 2023, driven by strong digital growth and the expanding … Read more

Dacia’s Marketing Strategy Explained

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Close up of a Dacia car headlight, with branding.

Dacia, the Romanian car manufacturer and part of the Renault Group, has become a standout example of how a brand can disrupt an industry by staying firmly rooted in simplicity and value. Once dismissed as a budget brand for its no-frills approach, Dacia has redefined its positioning, becoming a preferred choice for practical consumers across … Read more

Nielsen and TikTok Team Up for Cross-Media Ad Measurement Integration

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A smartphone with the TikTok app on it.

Nielsen and TikTok have announced a collaboration to integrate the popular social media platform into Nielsen ONE, Nielsen’s cross-media measurement tool. This initiative enables advertisers and agencies to directly compare campaign performance on TikTok with other platforms, spanning digital, connected TV (CTV), and traditional linear television for the first time. The integration seeks to address … Read more