Marketing guides, case studies, examples, and inspiration.
The Marketing Explainer 
A new report from WARC highlights growing optimism among marketers for business prospects in 2025, tempered by concerns over economic conditions and restrained budget increases. The study, titled Voice of the Marketer 2025, surveyed 1,000 marketing professionals and sheds light on the evolving priorities and challenges shaping the industry. Two-thirds of marketers (65%) anticipate improved … Read more
Small and medium-sized businesses (SMBs) that have embraced artificial intelligence (AI) report notable revenue growth, according to recent research by Salesforce. The survey of 3,350 global SMB leaders found that 91% of AI adopters experienced a positive impact on their revenue, underscoring the technology’s growing role in business strategy. The study highlights a divide in … Read more
Forrester Research has released its State of Business Buying, 2024 report, revealing significant friction in the B2B purchasing process. With 86% of B2B purchases stalling before completion and 81% of buyers dissatisfied with their chosen providers, the study points to inefficiencies that frustrate both buyers and sellers. Tight budgets, the growing role of artificial intelligence … Read more
A new report from Intuit Mailchimp sheds light on how marketers are using artificial intelligence (AI) and data-driven strategies to navigate challenges and achieve growth. Based on a global survey of over 2,000 marketing professionals, The Revenue Blueprint: Strategies for Performance-Obsessed Marketers explores the practices that distinguish industry leaders from their peers. The study categorizes … Read more
A research paper by Elisabeth Honka, Stephan Seiler, and Raluca Ursu explores the wealth of information embedded in consumer pre-purchase behaviors—such as online browsing and in-store navigation—and offers insights on how marketers can harness these behaviors to optimize retail strategies. Published in the Journal of Retailing, the study underscores how pre-purchase data can refine understanding … Read more
Adobe has appointed Lara Balazs as its new Chief Marketing Officer (CMO) and Executive Vice President of Global Marketing, signaling a key addition to the company’s leadership team. Balazs, whose career spans high-profile roles at companies like Intuit, Amazon, Visa, and Nike, will oversee Adobe’s global marketing strategy. She reports directly to CEO Shantanu Narayen. … Read more
Gartner has identified three critical priorities for Chief Marketing Officers (CMOs) to drive organizational growth and enhance marketing effectiveness in 2025. The research and advisory firm emphasized the need for CMOs to address persistent disruptions, expand their influence across the enterprise, and focus on investments that improve the customer journey. These insights come amid growing … Read more
YouTube has evolved far beyond its origins as a simple video-sharing platform to become an indispensable tool in modern digital marketing. In the US, streaming content on YouTube is now more popular than watching traditional broadcast TV. With over 2.7 billion active monthly users consuming more than a billion hours of content daily, the platform … Read more
A new report on the global marketing job landscape offers mixed news for professionals navigating an industry undergoing rapid technological transformation. LinkedIn’s 2024 Fall Marketing Jobs Outlook highlights job market growth, high job satisfaction among marketers, and a rising demand for both creative and technical skills. However, it also underscores the growing pressure on professionals … Read more
Consumers are planning to increase holiday spending by 8% in 2024 compared to the previous year, with an average budget of $1,778 per person, according to Deloitte’s 39th annual holiday retail survey. While optimism about the economy is driving this increase, shoppers are also grappling with persistently high prices, fueling demand for deals and nontraditional … Read more