Marketing guides, case studies, examples, and inspiration.
The Marketing Explainer 
Marketing leaders are being advised to reassess their web content strategies in light of the growing influence of generative AI (GenAI) in search. According to analysts at Gartner, the rise of AI-powered search platforms is changing how content is discovered and consumed—placing new demands on content quality, technical execution, and audience targeting. In a recent … Read more
Marketers are reaching a critical juncture in 2025, as a new consumer survey reveals growing frustration with irrelevant outreach and a sharp appetite for shopping experiences tailored to individual preferences. According to a global study of 3,300 consumers conducted by CITE Research and published by Attentive, brands that fail to personalize risk being ignored altogether, … Read more
Webinars are proving to be an increasingly powerful tool for B2B marketers, according to ON24’s newly released 2025 Webinar Benchmarks Report. The analysis, based on data from millions of professionals engaging with ON24-powered events, highlights a rise in webinar attendance, greater demand for on-demand viewing, and the growing impact of AI and personalization on conversions. … Read more
Paid search is an essential part of any robust marketing strategy. It helps businesses gain immediate visibility and connect with potential customers who are actively searching for their products or services. With the competitive online environment, a well-crafted paid search plan isn’t just advantageous—it’s practically mandatory for driving targeted traffic to your website, generating leads, … Read more
Lead generation is the lifeblood of any business aiming for long-term success. At its core, it’s the process of identifying and attracting potential customers (often called prospects) and turning their initial curiosity into actionable leads. While the idea may sound simple, executing a winning lead generation strategy involves a carefully orchestrated blend of tactics and … Read more
Adobe announced a suite of artificial intelligence (AI)-driven product innovations at its annual Adobe Summit, aiming to reshape customer experience management (CXM) with what it calls Customer Experience Orchestration (CXO). The company introduced new AI tools, expanded its generative AI capabilities, and highlighted key partnerships, positioning itself to help businesses deliver more personalized, data-driven customer … Read more
The role of a Chief Marketing Officer in a Business-to-Business (B2B) company offers both exciting opportunities and unique challenges, especially during the first year. This guide provides a clear, structured framework to help a new CMO navigate this critical period. It focuses on developing a comprehensive marketing strategy that aligns with business goals and drives … Read more
The Estée Lauder Companies (ELC), parent to luxury beauty brands including Clinique, MAC, and La Mer, has partnered with Adobe to integrate generative AI tools into its marketing workflows, aiming to accelerate content production amid industry projections that digital campaign demands could quintuple by 2026. ELC will deploy Adobe Firefly, a suite of generative AI … Read more
A recent Gartner survey found that only 45% of chief marketing officers (CMOs) surpass the expectations of senior executives, even when marketing meets its commercial objectives. The findings, based on responses from 125 CEOs and CFOs, suggest that CMOs face challenges in proving marketing’s strategic value within the C-suite. The research underscores a disconnect between … Read more
Intuit Mailchimp has introduced an upgraded version of its popup forms, aiming to provide marketers with a more effective way to collect customer data and drive engagement. The updated tool, currently in beta, offers greater customization, mobile-first designs, and enhanced audience targeting capabilities. The rollout marks the latest step in Mailchimp’s broader effort to integrate … Read more