Marketing guides, case studies, examples, and inspiration.
The Marketing Explainer 
Accenture has released its 18th annual Life Trends report, signaling a major shift in how consumers perceive and interact with technology. According to the report, over half of people are increasingly skeptical of the content they encounter online, with trust becoming a key factor in how they engage with brands. The findings come as businesses … Read more
Account-Based Marketing (ABM) is revolutionizing how B2B companies approach their marketing strategies. Unlike traditional marketing that casts a wide net hoping to catch as many leads as possible, ABM flips the funnel upside down by focusing on specific, high-value target accounts from the start. Think of it as fishing with a spear rather than a … Read more
The B2B landscape has always been competitive, so generating high-quality leads consistently isn’t just about casting a wide net and hoping for the best. It requires a strategic, well-structured approach that nurtures potential clients through each stage of their buying journey. This guide will walk you through the essential elements of building a B2B lead … Read more
A new report from the U.S. Chamber of Commerce’s Technology Engagement Center highlights the increasing reliance on technology by small businesses, particularly the growing adoption of artificial intelligence (AI). The “Empowering Small Business: The Impact of Technology on U.S. Small Business” report reveals that 40% of small businesses now use generative AI tools, nearly doubling … Read more
Global spending on experiential marketing is expected to exceed pre-pandemic levels in 2024, marking a significant recovery for the sector. According to new research from media analytics firm PQ Media, total expenditures on business-to-business (B2B) and business-to-consumer (B2C) experiential marketing are projected to rise by 10.5% to $128.35 billion, surpassing the $121.87 billion recorded in … Read more
A recent Gartner survey has revealed that just over half of senior marketing leaders feel they have successfully demonstrated the value of their department within their organizations. Only 52% of respondents said they had been able to prove marketing’s contribution to business outcomes, highlighting persistent challenges in shifting executive perceptions. The survey, conducted in April … Read more
Adobe has introduced a new application, GenStudio for Performance Marketing, aimed at simplifying the creation and management of digital advertising campaigns. Released on October 14, 2024, this latest addition to Adobe’s broader GenStudio suite leverages generative AI to address a growing demand for personalized marketing content. The tool is designed to help marketing and creative … Read more
In a significant move for the digital marketing industry, Semrush, a prominent SaaS platform for online visibility management, has acquired Third Door Media, the publisher behind industry staples like Search Engine Land and MarTech. The acquisition is expected to expand Semrush’s educational offerings while maintaining the independence of Third Door Media’s established brands. Third Door … Read more
A new study has revealed that video content and influencer marketing are emerging as essential strategies for B2B companies looking to capture the attention of buyers. According to the findings, 63% of B2B buyers report that short-form social video content significantly informs their purchasing decisions, while influencer-driven content has become a trusted source of information. … Read more
Marketers at consumer facing businesses might get to enjoy the kudos of working on creative campaigns for famous brands that everybody has heard of, but the B2B market is estimated to be around five times the size of B2C. Simply put, B2B lead generation is where the big money is, so it’s a great place … Read more