The Marketing Explainer

Outbound.com Launches AI Marketing Platform Designed for Small Businesses

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Outbound.com has officially launched its new AI-powered marketing platform. The platform was first unveiled at the Synapse Summit in Tampa, Florida. It’s intended to help small businesses automate tasks, gain insights, and optimize marketing campaigns with tools typically only affordable for larger enterprises. Through artificial intelligence, Outbound.com promises to ease marketing processes. This covers tasks … Read more

riyo.ai Enters Market with New AI-Powered Analytics Platform

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riyo.ai, a new analytics platform designed to optimize website traffic and customer interactions, formally launched last month. The platform is the creation of serial entrepreneurs Krunal Shah and Tapan Patel, experienced through their software company Third Rock Techkno. The founders observed that businesses often struggle with website visitors leaving without conversion, resulting in missed opportunities … Read more

Adobe’s Marketing Strategy Explained

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Adobe marketing slogan on a phone.

Adobe, a pioneer in the software industry with over four decades of existence, has achieved remarkable success thanks in large part to its effective marketing strategy. Let’s discuss the key components of Adobe’s marketing strategy and explore how they have contributed to the company’s achievements. At the core of Adobe’s marketing strategy lies a deep … Read more

Instagram’s Marketing Strategy Explained

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Instagram Like logo in neon.

With over a billion active users, Instagram has transformed from a simple photo-sharing app into a global phenomenon.  The platform’s impact extends far beyond social connection and into the realms of marketing, e-commerce, and even shaping cultural trends. It’s no exaggeration to say that Instagram has become a master of modern marketing. But what is … Read more

Cisco’s Marketing Strategy Explained

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Cisco office.

Cisco Systems, Inc. is a titan in the network and communication technology industries. Its success isn’t merely due to leading-edge products; it’s also shaped by an astute marketing strategy emphasizing how Cisco solutions address crucial business concerns and create quantifiable value. This article examines Cisco’s marketing approach, exploring essential components contributing to its enduring market … Read more

Louis Vuitton’s Marketing Strategy Explained

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Louis Vuitton Logo

Louis Vuitton, a name synonymous with luxury and sophistication, has been at the top table in the world of fashion and accessories for over a century. Beyond its iconic monogram and timeless designs, Louis Vuitton’s unparalleled success can be attributed to a meticulously crafted marketing strategy that has consistently captivated the hearts of the global … Read more

Disney’s Marketing Strategy Explained

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Disney Characters

In the grand tapestry of entertainment, few names sparkle as brightly or resonate as deeply as Disney. Beyond mere movies or theme parks, Disney stands as a paragon of storytelling, woven intricately into the fabric of our collective imagination. But behind this enchanting kingdom of wonder lies a masterful marketing strategy that has propelled Disney … Read more

Tesla’s Marketing Strategy Explained

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Tesla Factory

Forget flashy billboards and jingles. Tesla, the maverick of the automotive industry, has rewritten the marketing playbook with a strategy as disruptive as its electric vehicles. In this 2000-word post, we’ll examine the unconventional genius behind Tesla’s viral brand, exploring the key pillars that power their marketing engine. Product as the Hero Tesla isn’t hawking … Read more

McDonald’s Marketing Strategy Explained

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McDonalds coffee cup.

McDonald’s transcends mere burgers. It’s a symbol of globalization, serving millions daily across more than120 countries. Its ubiquity reflects the rise of a standardized consumer culture. The golden arches represent familiarity, offering comfort food and predictable service amidst cultural differences. Yet, it adapts! Local menus cater to diverse palates, showcasing its cultural sensitivity. From economic … Read more

Microsoft’s Marketing Strategy Explained

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Microsoft X-Box Controller.

In the constantly changing technology industry, Microsoft has remained a dominant force, not just through its innovative products but also due to its robust and adaptive marketing strategies. What are the key components of Microsoft’s marketing strategy that have helped it stay at the forefront of the tech industry? Customer-Centric Approach Microsoft’s customer-centric approach is … Read more