Marketing guides, case studies, examples, and inspiration.
The Marketing Explainer Ashley Capps, the Chief Marketing Officer at ArmorPoint, LLC, a company known for its cybersecurity solutions, has been honored with the Icon Award from the Channel Marketing Association (CMA). This award is part of the inaugural Channel Marketing Excellence List, which recognizes individuals who have significantly contributed to channel marketing. The Channel Marketing Association recently … Read more
Angara, a leader in the direct-to-consumer fine jewelry sector, has clinched a Gold Stevie Award for its “Celebrate with Color” campaign in the highly competitive Marketing Campaign of the Year – Retail category at the 22nd Annual American Business Awards. This recognition places Angara at the forefront of marketing innovation within the retail industry. The … Read more
In a significant move poised to reshape the landscape of marketing technology for small businesses, Outbound.com has announced its acquisition of Red Wall Marketing, a top-tier digital marketing agency and a 2023 Google Premier Partner. This strategic acquisition is set to amplify Outbound.com’s innovative AI-driven platform, elevating its commitment to democratizing advanced marketing technologies for … Read more
As a newcomer to marketing, creating your first marketing plan can seem daunting. However, with a structured approach and clear objectives, you can design a strategy that not only reaches but resonates with your intended audience. Here’s a step-by-step guide to help you build a solid marketing plan. 1. Understand Your Market and Audience Before … Read more
Facebook stands as a colossus in the tech industry, not only as a pioneer of social networking but also as a beacon of digital marketing innovation. Its journey from a dorm room project to a platform that connects billions globally is a testament to its strategic prowess in navigating the complex landscape of technology and … Read more
In a strategic move that could reshape the landscape of transit advertising, OUTFRONT Media, one of the largest out-of-home media companies in the U.S., has joined forces with StreetMetrics, known for its prowess in moving out-of-home (MOOH) advertising measurement. This partnership aims to revolutionize the way bus advertising effectiveness is quantified, extending from brand awareness … Read more
Oracle, a long-standing leader in the business technology sector, has meticulously crafted a brand image that speaks of innovation, reliability, and depth of expertise in software and hardware products. Known primarily for its robust database software and technology, Oracle has extended its reach into various business segments including cloud computing, enterprise software, and IT infrastructure. … Read more
If you’re new to marketing, you might be feeling a bit overwhelmed. What exactly is marketing? How does it work? And what are the core principles that drive successful marketing campaigns? Don’t worry, because we’re about to break it all down in a way that’s easy to understand. By the end of this blog post, … Read more
IBM is a household name in the tech industry, renowned for its longevity and capacity to adapt to shifting market trends. Founded in 1911 as the Computing-Tabulating-Recording Company (CTR), IBM has undergone several transformations over its more than a century-long history. In the early years, it was a leader in hardware manufacturing, dominating the mainframe … Read more
Marketing plays a big role in the success and sustainability of a startup business for several reasons. It is through effective marketing strategies that a startup can create awareness about its brand, products, or services. In a competitive market landscape, establishing a strong brand presence early on is crucial for attracting attention and standing out … Read more