Marketing guides, case studies, examples, and inspiration.
The Marketing Explainer 
IBM is a household name in the tech industry, renowned for its longevity and capacity to adapt to shifting market trends. Founded in 1911 as the Computing-Tabulating-Recording Company (CTR), IBM has undergone several transformations over its more than a century-long history. In the early years, it was a leader in hardware manufacturing, dominating the mainframe … Read more
Marketing plays a big role in the success and sustainability of a startup business for several reasons. It is through effective marketing strategies that a startup can create awareness about its brand, products, or services. In a competitive market landscape, establishing a strong brand presence early on is crucial for attracting attention and standing out … Read more
Welcome, fellow digital strategists and aspiring social media mavens! In today’s ever-evolving landscape of online interaction, navigating the turbulent waters of social media can feel akin to a high-stakes game of chess. To thrive in this arena requires more than just a casual approach—it demands a strategic mindset and a keen understanding of the dynamics … Read more
Nicla Bartoli, the co-founder of The Influencer Marketing Factory, has been named among the distinguished honorees on Inc’s seventh annual Female Founders list, highlighting her outstanding contributions to the business world and the influencer marketing industry. Inc. magazine annually recognizes female founders who exemplify innovation, leadership, and a commitment to driving positive change. Nicla Bartoli’s … Read more
In a significant move aimed at revolutionizing digital marketing and sales enablement, iFOLIO has unveiled its iFOLIO Marketing Cloud Enterprise as part of its Spring ’24 Product Release. The platform, which boasts over 300 Software-as-a-Service (SaaS) capabilities and incorporates three patented technologies, marks a transformative step forward in enhancing customer engagement and streamlining productivity for … Read more
Global creative giant Forsman & Bodenfors continues its strategic expansion, today announcing the integration of Crispin Porter Bogusky’s UK agency, CPB London. This move sees the two award-winning agencies merge under the Forsman & Bodenfors banner just four months after the Swedish collective first opened its London office. CPB London’s CEO, Helen James, will lead … Read more
Marketing Card Technology (MCT) has released a new guide for marketers titled “The Essential Guide to Boosting Direct Mail Response using Membership Cards.” The guide is the first of its kind, focusing specifically on the strategic use of cards within direct mail campaigns to increase engagement and results. This launch coincides with the ongoing United … Read more
Outbound.com has officially launched its new AI-powered marketing platform. The platform was first unveiled at the Synapse Summit in Tampa, Florida. It’s intended to help small businesses automate tasks, gain insights, and optimize marketing campaigns with tools typically only affordable for larger enterprises. Through artificial intelligence, Outbound.com promises to ease marketing processes. This covers tasks … Read more
riyo.ai, a new analytics platform designed to optimize website traffic and customer interactions, formally launched last month. The platform is the creation of serial entrepreneurs Krunal Shah and Tapan Patel, experienced through their software company Third Rock Techkno. The founders observed that businesses often struggle with website visitors leaving without conversion, resulting in missed opportunities … Read more
Adobe, a pioneer in the software industry with over four decades of existence, has achieved remarkable success thanks in large part to its effective marketing strategy. Let’s discuss the key components of Adobe’s marketing strategy and explore how they have contributed to the company’s achievements. At the core of Adobe’s marketing strategy lies a deep … Read more