German Research Highlights Strategies for Successful Product Launches

Researchers at ESMT Berlin, a German business school, have unveiled new strategies for companies to enhance the success of their product launches. The study, conducted by Tamer Boyaci and Huseyin Gurkan of ESMT Berlin and Soudipta Chakraborty from the University of Kansas School of Business, identifies key approaches tailored to different market perceptions. The research … Read more

N2Growth Announces 2024 Marketing Leadership Award Winners

Marketing Leadership Award Logo

N2Growth, a prominent global organization specializing in human and organizational performance, has announced the winners of its 2024 Marketing Leadership Awards. This annual recognition honors ten marketing professionals who have shown exceptional leadership and innovation, particularly in navigating the challenges posed by the global pandemic and shifting economic landscapes. The award recipients were praised for … Read more

ArmorPoint CMO Ashley Capps Honored with Icon Award by Channel Marketing Association

Ashley Capps, the Chief Marketing Officer at ArmorPoint, LLC, a company known for its cybersecurity solutions, has been honored with the Icon Award from the Channel Marketing Association (CMA). This award is part of the inaugural Channel Marketing Excellence List, which recognizes individuals who have significantly contributed to channel marketing. The Channel Marketing Association recently … Read more

Angara’s Innovative ‘Celebrate With Color’ Campaign Secures Gold at the American Business Awards

Angara, a leader in the direct-to-consumer fine jewelry sector, has clinched a Gold Stevie Award for its “Celebrate with Color” campaign in the highly competitive Marketing Campaign of the Year – Retail category at the 22nd Annual American Business Awards. This recognition places Angara at the forefront of marketing innovation within the retail industry. The … Read more

Outbound.com Acquires Red Wall Marketing to Enhance AI-Driven Solutions for Small Businesses

In a significant move poised to reshape the landscape of marketing technology for small businesses, Outbound.com has announced its acquisition of Red Wall Marketing, a top-tier digital marketing agency and a 2023 Google Premier Partner. This strategic acquisition is set to amplify Outbound.com’s innovative AI-driven platform, elevating its commitment to democratizing advanced marketing technologies for … Read more

Crafting a Marketing Plan: A Guide for Beginners

As a newcomer to marketing, creating your first marketing plan can seem daunting. However, with a structured approach and clear objectives, you can design a strategy that not only reaches but resonates with your intended audience. Here’s a step-by-step guide to help you build a solid marketing plan. 1. Understand Your Market and Audience Before … Read more

OUTFRONT Media and StreetMetrics Forge New Partnership to Measure Bus Advertising Impact

In a strategic move that could reshape the landscape of transit advertising, OUTFRONT Media, one of the largest out-of-home media companies in the U.S., has joined forces with StreetMetrics, known for its prowess in moving out-of-home (MOOH) advertising measurement. This partnership aims to revolutionize the way bus advertising effectiveness is quantified, extending from brand awareness … Read more

Oracle’s Marketing Strategy Explained

Oracle, a long-standing leader in the business technology sector, has meticulously crafted a brand image that speaks of innovation, reliability, and depth of expertise in software and hardware products. Known primarily for its robust database software and technology, Oracle has extended its reach into various business segments including cloud computing, enterprise software, and IT infrastructure. … Read more