The Marketing Explainer, Author at Marketing Explainers

Ultimate Guide to Building Brand Loyalty: Strategies and Best Practices

June 22, 2024June 14, 2024 by The Marketing Explainer

Brand loyalty is an essential component of long-term business success. Companies with loyal customers enjoy consistent revenue, robust word-of-mouth marketing, and a significant competitive edge. Building brand loyalty is not a simple task; it requires a multifaceted approach that includes providing excellent product quality, delivering exceptional customer service, and fostering authentic engagement. Read on to … Read more

JP Morgan’s Marketing Strategy Explained

June 21, 2024June 13, 2024 by The Marketing Explainer

With its roots tracing back to the 19th century, the financial services giant JP Morgan has consistently navigated the tumultuous waters of the global economy, emerging stronger and more influential with each passing decade. Central to this resilience is not just the company’s robust financial strategies but also its dynamic and forward-thinking marketing approaches. For … Read more

YouTube’s Marketing Strategy Explained

July 9, 2024June 13, 2024 by The Marketing Explainer

YouTube has become synonymous with video content and digital marketing, serving as a cornerstone for brands seeking to engage with audiences in dynamic and impactful ways. Launched in 2005 and acquired by Google in 2006, YouTube has evolved into a global powerhouse with over 2 billion monthly logged-in users, offering unparalleled opportunities for marketers. Read … Read more

Hermes Marketing Strategy Explained

June 22, 2024June 2, 2024 by The Marketing Explainer

In the dynamic world of luxury fashion, few brands have managed to maintain an aura of timeless elegance and exclusivity quite like Hermès. Founded in 1837 by Thierry Hermès, this iconic French fashion house has transcended trends and generational shifts to become a paragon of luxury and craftsmanship. With its roots in saddlery and leather … Read more

Chanel’s Marketing Strategy Explained

November 18, 2024June 2, 2024 by The Marketing Explainer

Chanel stands as an iconic symbol of elegance and sophistication in the luxury fashion market. This Parisian powerhouse, founded by Gabrielle “Coco” Chanel in 1910, has transcended time, consistently setting benchmarks in the luxury industry. The brand’s marketing strategy is a masterclass in blending tradition with innovation, creating an aura of timeless allure that continues … Read more

Starbucks Marketing Strategy Explained

November 18, 2024May 31, 2024 by The Marketing Explainer

In the bustling world of coffeehouses, where the aroma of freshly brewed coffee tantalizes the senses, one brand has managed to rise above the noise and capture the hearts of millions worldwide: Starbucks. This Seattle-born coffee giant has transformed from a single store in Pike Place Market to a global powerhouse with over 32,000 locations. … Read more

IKEA’s Marketing Strategy Explained

November 18, 2024May 31, 2024 by The Marketing Explainer

Known for its distinctive flat-pack furniture and sleek Scandinavian design, IKEA is a brand found in millions of homes all around the world. Founded in Sweden in 1943, IKEA has grown from a small mail-order business to a multinational corporation with over 400 stores in more than 50 countries. This remarkable growth is not just … Read more

Virtual Influencers Gain Traction Among Consumers, Survey Finds

October 17, 2024May 24, 2024 by The Marketing Explainer

The Influencer Marketing Factory’s latest report highlights rising consumer trust in virtual influencers. The Influencer Marketing Factory, a prominent global influencer marketing agency, has released a new infographic revealing that 27% of surveyed consumers are open to trusting virtual influencers. The data, collected from a survey of 1,000 U.S. participants, underscores the increasing role of … Read more

Students, Thinking of a Career in Marketing? Read This First.

May 16, 2024 by The Marketing Explainer

The marketing industry is a dynamic and multifaceted field that offers a plethora of opportunities for creative and strategic minds. As a college student contemplating a career in marketing, it’s essential to understand the various aspects of the industry, the skills required, and the steps you can take to carve out a successful career path. … Read more

Study Highlights Importance of Customer Experience for Online Retail Loyalty

October 17, 2024May 15, 2024 by The Marketing Explainer

Online retailers should prioritize creating immersive and interactive shopping experiences over mere efficiency to cultivate customer loyalty, according to new research from Durham University Business School. The study, led by Markus Blut, Professor in Marketing and International Business, along with a team of international co-authors, offers insights into the evolving preferences of online consumers. The … Read more