Generative AI and Automation Shape the Future of Advertising, Mediaocean Report Finds
Mediaocean’s latest 2025 H1 Advertising Outlook Report offers insights into the changing priorities of marketers, highlighting generative AI, automation, and digital channel investments as key drivers of the advertising industry’s evolution. Released on January 16, the report draws on a survey of nearly 700 marketing professionals, providing a forward-looking assessment of technological shifts shaping consumer … Read more