Lamborghini’s Marketing Strategy Explained

White Lamborghini sports car.

Lamborghini is a hallmark of luxury and performance, a brand synonymous with speed, power, and extravagance. For marketing professionals, Lamborghini offers a fascinating study in how to cultivate desirability, sustain exclusivity, and build an unwavering brand identity that commands global attention. Lamborghini doesn’t just sell cars—it sells a dream, status, and unparalleled experience. Let’s explore … Read more

AI Investment to Surge in 2025 Amid Growing Challenges, EY Research Finds

A graphical representation of a neural network.

Investments in artificial intelligence (AI) are poised to remain strong through 2025, with the majority of senior business leaders expressing optimism about returns on their AI expenditures, according to the latest EY AI Pulse Survey. However, the report also underscores significant challenges that could hinder broader adoption, particularly around infrastructure, workforce readiness, and sustainability. The … Read more

Jaguar’s Marketing Strategy Explained

Jaguar hood ornament.

In the competitive world of luxury automotive brands, Jaguar stands out as a name synonymous with sophistication, performance, and heritage. For marketing professionals, the British marque offers an excellent case study in balancing tradition with modernity while appealing to an affluent, style-conscious audience. Jaguar’s approach provides valuable insights into crafting brand narratives, leveraging emotion in … Read more

Gartner Study Reveals Consumer Skepticism Toward Dynamic Pricing

A menu with different pricing options.

A recent Gartner survey reveals that 68% of U.S. consumers feel “taken advantage of” when brands employ dynamic pricing strategies, signaling a growing trust deficit between companies and their customers. The findings, based on two separate surveys conducted in late 2024, also suggest that consistent pricing could serve as a trust-building measure, with 80% of … Read more

What is a Growth Agency, and How Can Marketers Maximize Their Value?

All brands are continually seeking new ways to expand their market share, acquire customers more efficiently, and increase lifetime value. Enter the growth agency, a relatively new player in the marketing services ecosystem. These agencies distinguish themselves from traditional marketing firms by focusing on data-driven strategies, rapid experimentation, and measurable outcomes aimed at driving business … Read more

How a Potential TikTok Ban Could Impact Marketing

A smartphone with the TikTok app on it.

The possibility of a TikTok ban in the United States has re-emerged as a hot-button issue, with policymakers citing national security concerns over the app’s ties to China-based parent company ByteDance. While debates continue, the marketing industry is already contemplating the profound ripple effects such a ban could have. TikTok, with its billion-plus global users … Read more

Amazon Tops 2024 U.S. Value Rankings Amid Growing Consumer Demand for Affordability

Amazon parcel close up.

As inflation continues to shape consumer behavior, a new report from YouGov reveals which brands Americans perceive as delivering the best value for money. In the 2024 U.S. Value Rankings, Amazon emerged as the most highly regarded brand across multiple demographics and regions, signaling a broader shift in consumer expectations for affordability and quality. The … Read more

Ducati’s Marketing Strategy Explained

Ducati logo on a motorcycle fuel tank.

Ducati, the renowned Italian motorcycle manufacturer, has built a brand synonymous with performance, style, and a sense of exclusivity. The company’s marketing strategy is a masterclass in balancing heritage with modern appeal, creating a community that transcends mere product ownership. Ducati doesn’t just sell motorcycles—it sells a lifestyle, an aspiration, and a shared passion. This … Read more

Shifting Customer Loyalty in 2024: SAP Emarsys Report

A customer paying for goods with a smartphone on a contactless reader.

Customer loyalty, once considered the bedrock of long-term brand success, is undergoing a significant transformation in 2024. According to the Customer Loyalty Index 2024, a global study spanning over 12,000 consumers across regions like the United States, United Kingdom, Australia, and Germany, loyalty levels have dipped markedly in recent years. This report provides critical insights … Read more

AI Reshaping Advertising: Instreamatic’s 2025 Report Highlights Industry Trends

The advertising sector is undergoing a transformation driven by artificial intelligence, according to the newly released 2025 Survey Report: AI in Creative Production from Instreamatic. The report, developed in collaboration with the Alliance of Independent Agencies and King Street Ventures, examines how AI is reshaping creative production and advertising strategies. Drawing insights from top agencies … Read more